First rough draft of logos....
Company is women's health care, ob/gyn
Adience is pre-married woman to menopausal women with pregnant woman being a major target.
Want something feminine and professional.
I'm getting advise before I get too far along on the logos. Some are not yet colored, so any suggestions there would be helpful.
princess, some first thoughts:
Uncoloured top samples:
The use of Small Caps and italics is very nice.
The uncoloured top samples may be more balanced if the sizes are adjusted so the two lines are centre aligned, or almost see below. That may correspond to identical point size in Small Caps and Italic in the same font family.
It would be nice if the italic part had more rounded shapes, as in my favourite font, New Baskerville. A script may be considered, but that may be overdoing it.
With (almost) centre alignment, a decoration on either side might be considered, either mirroring each other or representing different aspects, such as rounded/pregnant and slim/non pregnant.
Coloured bottom samples:
The two liner is really well composed. It might be more organic if Mt Timpanogos was enlarged a bit; and a decoration below might be considered.
The three liner is a good alternative option. It might be more organic without the identical line lengths; an enlargement might also emphasize the significance of the word Women's.
Less cool colours might be more catching.
I like the third one down. It's a tough call between numbers 2 and 3. The only thing that came to mind with #2 was the symbol and the font ( Garamond Italic ). Although creative, I'm not sure what the symbol represents and the font kerning is way too tight.
I'd present all preliminary designs in Black & White, with any accents as tints. This will allow the committee to focus on the design itself and not some other elements like color which may or may not have been discussed yet. I spent a few minutes looking at #3 and would show another version with the "MT..." text arched over the symbol and the "Women's..." text either arched under the symbol or just straight across ( or one of each and let them decide ). I like the fonts in #3, too. Followup and let us know which one they choose.
I like the third from top, may be wiht the text "women's helaht care" in Italic and in that font like in the first logo....
either, you could ask for more suggestions in this web page, http://www.conceptfeedback.com/....
I prefer the bottom one, you could put the butterfly the other way 'round like it is visiting the plant like the woman visiting the centre... Maybe even get the initials of the centre into the plant.
And a softer font like the italic one above, and a nice feminine colour like lilac or light gold.
Thank you everyone for your input. I'm going with the second mark and have attached some variations of that.
I'm looking for a timeless logo - in color and in design.
How might I improve #4...suggested fonts are appreciated...
How might #3 look less like it came off a toothpaste tube from "Leave It To Beaver"?
I like the tranquility of using one colour range with the text darker than the curlies, as in 2, where the colour transition also adds depth and roundness to the curlies.
Obviously, the colouring may depend upon the possible background colour(s), preferably both matching and challenging, and immediately recognized as feminine.
For a timeless appearance, you may consider a classic/formal script font with some weight (varying stroke weight, some a rather thin throughout); that would also imply quality and elegance.
What's the name of the company? Woman's Health Care or MT Timpanos? Whichever is the legal name is the one that needs to be prominent.
I was on vacation for the past two weeks so I'm a bit late to the party.
Considering what you are going for the first 2 b&w saple look out-dated, they do not show feminity of today.
the 3rd & 4th are better options. the 4th look to force in attempting to become all centered and then to me fail in its simplicity.
The 3rd logo, maybe because of color, and/or organization, just feels better.
There is a nice relation between the logo flower and he colors in the name "womens health care" as well as the subtlty of the grey in the other name.
I think that work the best and then maybe you can play with options of fonts and case.
hope anyhing i mentioned helps in the slightest
#2 graphic is visually appealing and will reproduce well in all mediums. Speaks to "pregnancy" more than the others, and has a "happy, loving" tone. However, I prefer the clean font of #3 or #4 - easier to read, and feels more modern. Will also reproduce better.