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jmt06
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PHOTOSHOP CS5 - Why so expensive in Europe?!?

May 6, 2011 1:49 PM

Hi,

 

could someone from Adobe give me a real answer to this question?

Photoshop CS5 is 999$ in the US but....1434Euros in France!

If I use the current change rate, it should be something like 735 euros!!!

So, why do you simply multiply the price by 2?

(And please, don't tell me that the shipping in France and the translation of the manual cost 700 euros)

 

Thanks

 

JM

 
Replies
  • Currently Being Moderated
    Apr 12, 2010 2:07 AM   in reply to jmt06

    do we have to go through this every time a new version comes out? *sigh* Think! --> taxes, customs fees, other distribution cost, accounting cost, compensation for exchange rate losses and so on... and you should be aware that some features required by the French government alone for education and public authorities compliance alone could ramp up costs, as they require extra implementation, testing and certification. That's just the way it is....

     

    Mylenium

     
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  • Currently Being Moderated
    Apr 12, 2010 2:23 AM   in reply to Mylenium
    do we have to go through this every time a new version comes out?

     

    Oh, yes. Sure you do. As you said: "That's  just the way it is...."

     

    some features required by the French government

    Excuse my French but that is plain ********. The prices are way expensive as well in many other countries of the EU. It's not a just a French issue. The difference in prices between, let's say, the UK versions and the USA ones is a sheer rip off.

     

    But don't worry, you don't have to bear this nuisance much: You may ignore these complaints, just as Adobe does. It 'is just that 'we' like to express our opinion about the subject.

     

    Au revoire, Voltaire said

     
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  • Currently Being Moderated
    Apr 12, 2010 2:51 AM   in reply to jmt06

    Taxation. Taxes Taxes Taxes.

     
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  • Currently Being Moderated
    Apr 12, 2010 7:25 AM   in reply to dec9

    Taxes? Complete rubbish! A 20% overprize might be explained by taxes and other costs, although the question would still be why other software does not follow this overpricing... or is there a special extra high tax only only for Adobe products?

     
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  • Currently Being Moderated
    Apr 12, 2010 7:32 AM   in reply to LensView

    20 percent is sorta a large tax if

    you ask me.

    Plus if Ado

    be sales converts euros to dollars there is a loss so they have to make it up s

    ome where. I am sure the conversion rate

    figures in. The dollar is still weak. (or they are digging into your pocket a little deeper)

     

    Don't get me wrong: I do agree with you.

     

    (carriage return compliments of the Jive software)

     
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  • Currently Being Moderated
    Apr 12, 2010 7:44 AM   in reply to dec9

    Well, there's a 19% tax on everything here in Romania so it may be large for you but it's normal for me

     
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  • Currently Being Moderated
    Apr 12, 2010 8:02 AM   in reply to Zeno Bokor

    Don't forget that PS is sold in Europe by Adobe Europe (and the DVDs an

    d books are produced either in Europe too or in Asia which gives the same conditions s for those sold in the US). No import, so no import taxes.

     

    Ok, US price: 1000$ (to make it round).

    At the current exchange rate, that would be around 600€. Plus 19% sales tax gives us a realistic price of approx. 715€ Don't count translation costs as the same price is asked for the UK version.

    NOTHING and NOBODY can explain why it is sold at twice that price, except the fact that they think we Europeans are wealthier and can afford the higher price ... which is a simple rip-off.

     
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  • Currently Being Moderated
    Apr 12, 2010 10:32 AM   in reply to jmt06

    This from a web site

     

    "The cost of doing business in UK and Europe is significantly higher per  unit of revenue earned than it is in North America," David Gingell,  Adobe's senior marketing manager for EMEA, told ZDNet UK. "For example,  in a large homogenous market like North America, we can achieve certain  economies of scale that affect pricing. In the European Union, by  contrast, we must support two major currencies, diverse regional market  situations and 15 languages, all of which results in higher costs."

     
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  • Currently Being Moderated
    Apr 12, 2010 11:26 AM   in reply to Curt Y

    Then why do I have to pay twice the US price if I buy the same download online (in English). Is Adobes Internet connection so expensive? Ah, no again, it's the same if I download in the US ...

    As I said, a certain additional cost can be explained, but twice the price is simply unexplainable ... Don't tell me that it costs Adobe 600-700€ MORE per copy sold in Europe than in the US (supposing the same absolute benefit for each sale).

     
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  • Currently Being Moderated
    Apr 12, 2010 3:49 PM   in reply to LensView

    It's because Adobe is concerned that Photoshop users are working too hard, so they are encouraging you to fly to Florida, get some sun and relaxation, download the software there and fly back all for the same price you would pay if you downloaded the software from home.

     
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  • Currently Being Moderated
    Apr 12, 2010 10:55 PM   in reply to acresofgreen

    Great idea! Though I'd prefer California or Oregon, but that's details

     
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  • Currently Being Moderated
    Apr 13, 2010 2:45 AM   in reply to jmt06

    In all fairness:

     

    Compared to other professional-grade software, the Creative Suite products aren't particularly expensive even in Europe. Take a look at AutoCAD for instance.

     

    But it's true that it's ridiculously cheap in the US.

     
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  • Currently Being Moderated
    Apr 13, 2010 8:41 AM   in reply to D Fosse-QDEaQ1

    The pricing is probably just a hedge against anticipated lawsuits by the EU. I mean, the EU has made a very lucrative industry out of suing U.S. companies like Microsoft for a wide range of perceived indiscretions. As soon as the EU feels another cash crunch, the EU will probably start looking around for a few new deep pocketed corporation to slap some antitrust or anti-competition lawsuits on. Can't keep milking Microsoft forever, need a few new cash cows in the barn.

     
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  • Currently Being Moderated
    Apr 13, 2010 8:50 AM   in reply to JKSeidel

    Why is the price of gasoline so much less in the US?

     
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  • Currently Being Moderated
    Apr 13, 2010 10:40 AM   in reply to Mathias Vejerslev

    Because we're taking over Iraq , just kidding.

    All things cost different prices in different places, they just do.

     
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  • Currently Being Moderated
    Apr 14, 2010 8:30 AM   in reply to Mathias Vejerslev

    In Europe, gasoline has a high tax to discourage it use.  Perhaps the same strategy is being implemented on Adobe products.

     
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  • Currently Being Moderated
    Apr 14, 2010 8:57 AM   in reply to jmt06

    One other reason is that Adobe know that their is no true competitor to PS, so they will do what they damn well like. If someone else were to release something that would pose a real threat to their market dominance, then the price would fall. Its a question of like it or lump it, I'm afraid.

     
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  • Currently Being Moderated
    Apr 17, 2010 9:25 AM   in reply to Mylenium

    Mylenium schrieb:

    Think! --> taxes, customs fees, other distribution cost, accounting cost, compensation for exchange rate losses and so on...

    700€ for taxes, fees and some extra costs? How about you start to think a little...

     
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  • Currently Being Moderated
    May 2, 2010 1:14 AM   in reply to jmt06

    I'd be more interested to know why it is so much cheaper in the UK (644 UK pounds) than if you want to pay in euros (1010 euros)

    current conversion of approx 1.14 (which is rather generous and not changing greatly) makes the UK price convert to 734 euros.

     

    So why is mainland europe being ripped off so much Adobe?

     

    And is there any problem with buying a UK copy to use in say Germany, or France? Afterall, technically the UK is in europe.

     
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  • Currently Being Moderated
    May 2, 2010 3:04 AM   in reply to jmt06

    could someone from Adobe give me a real answer to this question?

    Photoshop CS5 is 999$ in the US but....1434Euros in France!

     

    Why talk about "Europe", when you're posting a French price? Prices differ per country.

     
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  • Currently Being Moderated
    May 2, 2010 2:32 AM   in reply to jmt06

    considering I am looking at buying cs5, I would much rather pay the UK price (equalling approx 734 euros) than the price for Germany where I am currently based. Can anyone say if it is a problem - isn't there just a European license anyway, regardless of wherever it was purchased in Europe? If this is the case, then customers from around Europe should benefit from the UK price, which equates more roughly equal to the US price.

     
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  • Currently Being Moderated
    May 2, 2010 2:59 AM   in reply to jmt06

    People, stop saying that the UK price is 734 pounds, because it's not, it's for the standard version. The original poster clearly mentions two prices that refer to the extended version and that one is 933 pounds at Amazon UK.

     
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  • Currently Being Moderated
    May 2, 2010 3:07 AM   in reply to Mylenium

    do we have to go through this every time a new version comes out? *sigh* Think! --> taxes, customs fees, other distribution cost, accounting cost, compensation for exchange rate losses and so on... and you should be aware that some features required by the French government alone for education and public authorities compliance alone could ramp up costs, as they require extra implementation, testing and certification. That's just the way it is....

     

     

     

    As a non-European I feel that you just insulted the intelligence of 500 million Europeans. How much is Adobe paying you to claim such nonsense?   *sigh*

     
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  • Currently Being Moderated
    May 2, 2010 3:47 AM   in reply to MDenver

    MDenver wrote:

    As a non-European I feel that you just insulted the intelligence of 500 million Europeans. How much is Adobe paying you to claim such nonsense?   *sigh*

     

     

    You just gave us an idea of your intelligence.


    Not only is Mylenium a European himself,  I believe he was talking about the monotonous regularity with which all the user moans and Adobe "answers" appear at the time of every update.

     
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  • Currently Being Moderated
    May 2, 2010 4:40 AM   in reply to John Joslin

    Why can users not use the forums with monotonous regularity to express their disgust at Adobe's monotonous and outrageous global price discrepancies which cannot be entirely dismissed with simplistic explanations such as regional taxation.

     

    I don't see such vociferous and relentless online complaining with each upgrade cycle of Microsoft products (but I suspect that'll change when people realize that upgrade pricing for Office 2010 no longer exists. Everyone's now got to pay full price).

     

    We know Adobe's not listening to complaints about their corporate greed but the frustration needs an outlet somewhere.

     

    If people are tired of reading monotonous rants, there's an obvious alternative.

     
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  • Currently Being Moderated
    May 2, 2010 5:24 AM   in reply to John Waller

    I don't mind monotonous rants – I've ranted with the best of them.


    I was simply explaining that I thought Denver had got it wrong.

     
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  • Currently Being Moderated
    May 2, 2010 5:51 AM   in reply to John Joslin

    Dont accept these European prices.

    Do what I do. People who buy a full package (Photoshop upgrade may not save money this way) simply buy it from a reputable retailer in the USA. Ensure the parcel is sent by 1 of the well-known parcel delivery companies. They charge 30 or 40 Euro for sending the parcel amd te bigger retailers add the Eurpoean sales tax for you. This is so high, because this price includes customs handling fees. This is the total price you pay. NO extra charges (Like import duties, etc these are).

     

    I recently bought Nik software this way. Saved a fortune this way

     
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  • Currently Being Moderated
    Oct 20, 2010 4:22 AM   in reply to jmt06

    I just sent Adobe a piracy warning that Adobe US sells pirated versions of their software.

     

    On their website they write: "If an offer sounds too good to be true, it probably is. [...] If there is a substantial difference [in price] , then there’s a good chance the seller is trying to sell pirated or otherwise illegal software."

     

    As they sell their products for half the price in the US, it must be pirated! So I told them about it It probably won't help, but hey, it's a good feeling having told them that!

     

    Thanks for the tip abcd4444.

     

    I think it's interesting to note that other companies (smaller or bigger than Adobe) somehow manage to demand a price in Europe that is not too far off from the US one. Apple, Microsoft and small independent software developers alike. They all manage somehow without doubling the price.

     
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  • Currently Being Moderated
    Oct 20, 2010 1:03 PM   in reply to Mylenium

    do we have to go through this every time a new version comes out? *sigh* Think! --> taxes, customs fees, other distribution cost, accounting cost, compensation for exchange rate losses and so on... and you should be aware that some features required by the French government alone for education and public authorities compliance alone could ramp up costs, as they require extra implementation, testing and certification. That's just the way it is....

     

    Mylenium

     

     

    If you are supposed to be a "Community Professional" Mylienium - with such a hugely patronizing and inconsiderate response such as this, then someone should seriously consider your status. Its a perfectly viable question, that has a right to be aired.

     
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  • Currently Being Moderated
    Oct 20, 2010 2:29 PM   in reply to Reynolds (Mark)

    It comes up at every upgrade and the answer in here is the same every time.

     

    It is reflected all over the specialist press every time too, and with the same feeble Adobe explanation too.

     

    I don't blame regulars who get pissed off with it.

     
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  • Currently Being Moderated
    Oct 20, 2010 3:40 PM   in reply to John Joslin

    If this topic gets beaten to death every time a new version comes out, and every time there is the same answer that people don't seem to buy because - as I said - other companies seem to be able to handle the European market without doubling the price, even in France, then my guess is Adobe just doesn't seem to listen to customer feedback and milks the cow as hard as it possibly can. What would investors think if they would lower the price, right? That would be stupid of course.

     

    I mean, the distribution costs are negligible for large quantities (comes down to a few cents per box). Digital download has a few cents of bandwidth costs. For the English version no translation costs apply. With the cheap dollar we had for the past years no exchange rate compensation is in order, on the contrary! The French government? Really? The only real reason is the sales tax. While US prices don't include tax, European prices mostly do. Sales tax ranges from 7.6% - 25%. Yep, fair enough.

     

    Anyway, other companies seem to be able to cope with that. I haven't heard any of them whine about the French government. And mostly, as a customer I am free to buy and download the software from the US if I want to, which Adobe dogmatically prohibits. Yes, all companies charge a premium for the fragmented market and taxes in Europe, which I really can understand, but it's usually in the 10-20% area, and not 120%. Current EU price for CS5 Design Standard is 2021 Euro (= $2838). The US price is $1299! Spot the difference.

     

    How sad to have angry customers who feel unfairly treated and want to live with that. As long as Adobe has the monopoly in the design industry, nothing will change. OK, why do they have the monopoly? Probably because they just create the best design software out there. I totally agree, their products are flat out awesome! Still, no reason to rip off their loyal European fans. We just feel unfairly treated. And we voice it every time - and then pay angrily. What choice do we have.

     
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  • Currently Being Moderated
    Oct 20, 2010 9:37 PM   in reply to jmt06

    It's not fair.  Adobe gets people to buy one version.  Then they add a few new features.

    Make another version and people have to buy that too.  So we are paying a lot for every new version that comes out.  With the "added" few features.  Just

    make updates.  Not one version a year.  I'm glad I didn't buy Elements 8.  Because it didn't take long for 9 to come out.

     
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  • Currently Being Moderated
    May 6, 2011 4:35 AM   in reply to Mylenium

    Distribution Costs? What distribution costs? I download the software at a cost of pennies to you for the bandwidth.

     
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  • Currently Being Moderated
    May 6, 2011 6:29 AM   in reply to AndrewWilson479

    You're not just buying a simple distribution of software. There's also a cost for support, marketing, training, and legal protection of their intellectual property.

     

    While the internet crosses borders, Adobe might have higher costs to their business due to regional laws, patents/licensing from others, or a lack of patent recognition/enforcement. The world market is a mess.

     

    But of course, if you own a unique product, you can do whatever you please.

     
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  • Noel Carboni
    21,035 posts
    Dec 23, 2006
    Currently Being Moderated
    May 6, 2011 7:25 AM   in reply to Marian Driscoll

    I can imagine that over the lifetime of the product, hundreds of thousands of dollars - maybe even millions - were spent on crafting the EULAs alone.  Have you ever read one of those tomes?  And every bit of it for each country's version has to be specific to and legal in that country.

     

    -Noel

     
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  • Currently Being Moderated
    May 6, 2011 9:38 AM   in reply to jmt06

    It's just a matter of the 'law of supply and demand'.

     

    I can't understand why people are expecting a kind of friendly

    relacion to Adobe.com .

     
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  • Currently Being Moderated
    May 6, 2011 12:54 PM   in reply to Gernot Hoffmann

    Well, a voice from past threads! Glad to see you are still around. I miss your contributions, Gernot.

     
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