Like most things, it depends:
On the type of piece you're talking about; Magazine, Advertisement,
Poster, Letter, Instruction Manual, ...
On the piece's national origin; Different countries and areas had
different styles.
On the nature of the piece; Formal, business, serious, humorous, ...
On the intended audience; Conservative bankers, historians, the MTV
crowd, ...
Other image factors come into play as well as the font, some of which
may be dependent upon the above. These include the color of the piece
(amount of white space between letters, words, and lines), ornaments
and illustrations, the use of drop caps or not, and lots more.
- Herb
