I can't find the 'perfect' font for a particular logo. How would I go about creating my own?
I have Illustrator and Photoshop.
Assuming I could create a set of alphabetic characters, would I be able to use them via Photoshop in the same way other PS fonts work?
Illustrator and Photoshop are not enough. You need a font editing tool, such as FontLab Studio, FontForge, Fontographer, TypeTool, or Glyphs. They range in price from open source (free) to $600+. They allow you to turn a "set of alphabetic characters" into a font, and help with creating those glyphs.
But having the software isn't the same as knowing what to do with it, any more than having Photoshop makes you a photographer. Your question is kind of like saying you can't find a good piece of music to have playing at your wedding reception, so how do you go about creating a symphony? Or you don't like the chair you've been sitting in, so how do you create a replacement? It's not that these things are impossible to learn, but the relevant skills are a substantial investment of time and energy.
My serious answer would be study on your own for a year or so, and apply to the appropriate Master's degree program at the University of Reading (UK), or the Royal Academy in the Hague. Or the new program just starting up in Buenos Aires.
If all you really need are the letters for the logo, why don't you
simply create the logo in illustrator? Some of your design may be in the
shape of a word or letters, but they needn't be from a font. Most major
commercial logos are uniquely drawn and do NOT use fonts. See, for
example, Coca Cola, Adobe, and McDonalds. Unassociated people may have
created a font based on those logos, but not the other way around.
If you plan to use the same typestyle for arbitrary headlines or text,
that's a different matter entirely - see Mr. Phinney's reply, which may
in fact make it look too easy! Text fonts are infinitely more difficult
than just a few nicely designed letters.
With due respect to Herb, often logos are a combination of a regular typeface and a graphic design. Sometimes the typeface is modified, sometimes not. Even among his three examples, Adobe's logo uses Myriad, McDonald's golden arches are a graphic, but used to be accompanied by the word "McDonald's" in Helvetica (if I recall correctly), and Although the Coca-Cola logotype is custom, for Diet Coke I believe the word "Coke" is set in a normal typeface (Times, IIRC).
That being said, completely custom lettering and modified (even heavily modified) font usage are both quite common for logos as well.
Tai Lao said:
"To put it another way, and with all respect, anyone who needs to post
the question is at least years away from acquiring the necessary skills
to create a font."
That's a bit harsh. While it might be true if the desired end result is
a quality text font, there are simple and inexpensive - even free - ways
to produce functioning fonts - particularly if they're for a limited
These include various services that produce a font from your handwriting
(you don't HAVE to submit your pigeon-scratches, you CAN submit nicely
drawn images of letters or even clipart). There's also the free on-line
No, you won't produce a multi-language multi-weight artistically
superior, coordinated font family, but you WILL get something, and some
of the results, particularly for display fonts, can be quite striking.
Thanks for the info on software for font creation. I figured there must be some.
I hadn't really thought about taking someone else's font and adapting it, but that's a good idea, that is, if it's considered ethical.
What I want is a script that can flow from page header to page header for website and business cards. Not too delicate. Not too bold. Not grunge, but not too frilly either. I've searched through hundreds of them and none is exactly right.
I'll keep at it. Thanks for the software recommendations again,
"These include various services that produce a font from your handwriting "
Just now seeing this. We must have cross posted, Herb.
That's exactly what I had in mind. Having worked as a professional artist most of my life, I can do handwriting - calligraphy well enough when needed. Does FontStruct work this way?
Re - Fontstruct - go to the website ( www.fontstruct.com )and see what
it does and how it works. Essentially you use building blocks to put
letters together. Go to the gallery to see what people have done with
it. The individual letters/glyphs range from simple to very complex; the
fonts as a whole are simple, and truetype only, if I recall.
I will just note that given what you want to do FontStruct probably may not work out. One thing it really can't do is script, handwriting or calligraphy fonts. It's about assembling letter shapes from sort of building blocks and shape primitives. Though it is very cool and fun, and perhaps worth checking out for those reasons alone.