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art_guy
art_guy
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General feedback for Adobe

Nov 20, 2011 1:37 PM

I'm sorry if this is the wrong place to post this, but I looked for a place to send general "feedback" and could not find one.

 

I just wanted to let the management at Adobe know a couple things related to recent Public Relations blunders. Ever since the announcment that you were ending Flash Player for Mobile, I have had many conversations with people about this topic and there is SO much misinformation due to your announcement, it's going to tank Flash as a broader platform.

 

I've had people say to me :

 

- Some think Flash doesn't work on Macs

 

- Some think the Flash player is cancelled on ALL platforms (PC included)

 

- Some think Flash in its entirety is coming to an end.

 

This perception seems to come from people of various levels of technical knowledge, from basic users where it's understandable they might be confused about the specifics of the recent news (but still not a good thing!) on up to key decision makers who don't know tech but are key to making certain spending decisions with regard to tech platforms (CEOs).

 

This is a horrible place for Flash to be in right now and you need to quickly change the perception with a "Flash is alive and well" type of announcement.

 

Remember, most people only retain sound bites and a few words from headlines. You may have announced "Adobe ends Flash Player for Mobile" originally, but what people retained was "Adobe ends Flash Player". You need to make a new announcement that the short attention span people will come away from with knowledge that all is well. "Flash not dead" for example.

 

Man, whoever plans your PR needs to be fired. You could have killed off the Mobile player back before the MAX conference and then followed up with the news about Flash Player 11 and Stage 3D. That would have a perfect one-two punch, but instead you reversed it and all the excitement from FP11 @ MAX was blown away.

678 Views   3 Replies   Latest reply: art_guy, Nov 26, 2011 11:30 AM
 
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  • stormstudios
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    1. stormstudios,
    Nov 21, 2011 9:18 AM   in reply to art_guy
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    Thank you for a well written piece. I could not agree more.

     

     

    Oh Macromedia how I loved thee. Oh Adobe how you blunder your way along with good initial products.

     
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  • fgr33n
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    2. fgr33n,
    Nov 21, 2011 10:11 AM   in reply to art_guy
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    you need to quickly change the perception with a "Flash is alive and well" type of announcement.

    I just had to go back to a customer:   "...remember that detailed proposal about how we could create a sales automation app, and have it run native on your mobiles, as well as your desktops and website, and....  uhhhh, never mind."

     

    I can almost predict future conversations with Customers,   Customer says:  "Flash????  Isn't that what Adobe dropped?!?!?  That's what you want to build my app on!?!?!"   Customer is thinking:  "How can I get rid of this guy...  now where did I put that card for the other developer....."

     

    I don't think any amount of PR is going to help at this point. Adobe has all but admitted that the future of development is browser based.  Mobile is where the lion's share of development is right now, and at the very least, it needs to be an option.   Flash was already starting to be a harder sell, and now it is going to be impossible.  So, for all practical purposes, Flash might as well be dead.

     
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  • art_guy
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    3. art_guy,
    Nov 26, 2011 11:30 AM   in reply to fgr33n
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    @fgr33n:

    You can still sell your clients the same proposal but tweaked so that you're making apps, but you're absolutely right about the customer perception you describe in your second paragraph.

     

     

    This reminds me of another thing I forgot to initially mention. Most people don't know what "AIR" is. So again, trying to sell a client on using Flash for mobile apps is a steep uphill battle now because they think "Flash is no longer supported on mobile".

     

    Please Adobe, clear the air for us.

     
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