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Dermotjohn
Dermotjohn
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Logo design

Nov 28, 2011 11:55 PM

Tags: #design #logo

What are all the things that we need to design a logo for a business or a specific concern? How to inspect the categories to get the best logo for the concerns? explain your thoughts...!

1508 Views   2 Replies   Latest reply: John Danek, Nov 29, 2011 6:09 PM
 
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  • Keli Douglas
    28 posts
    Nov 28, 2011
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    1. Keli Douglas,
    Nov 29, 2011 10:38 AM   in reply to Dermotjohn
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    There are many things to consider when creating a logo for an organization.

    1) First thing I like to do is look at the competition's logos and make sure my logo does not need up looking like one of theirs.

    2) Colors. Does the organization have a color preference? Does the community you serve have a color preference? (You do not want UCLA Blue if you are marketing to USC)

    3) What is the feel of the organization? is it sporty, classy, down to earth?

    4) Is there a font that the organization is already fond of, are there any shapes or patterns that they use on a regular bases?

    if you have all these things in mind and start playing with all the elements I find a logo will grow out of the parts. (Color, Shapes, Fonts, and Feel)

     
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  • John Danek
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    2. John Danek,
    Nov 29, 2011 6:09 PM   in reply to Dermotjohn
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    You'll need to start with good ears and listen to the client.  They'd design their logo themselves if they had the knowledge, skills, and talent.  And, those that do design their own logos...well, you know the rest.  Take notes when you meet with the client and write down key words that come from them.  Then, grab some paper and a pencil.  If you're thinking you can go out to the local bookstore and steal some ideas, you're not alone.  The key to success is nailing what the client wants in a way that will lay a solid foundation for their other needs ( i.e., advertising, signage, vehicle graphics, web template, stationery, etc. ).  I still show pencil comps that serve as preliminary approaches that can then be polished in the second round.  If you need ideas, you could do some keyword searches on the web and / or check books on logo designs in your local library or bookstore.  But, again, if you want to win you'll have to come up with something unique but serves the client well.  Then, when the client has approved a design, move on to the computer and use a vector program to create the symbol / logo.  Good luck.

     
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