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Logo looks flattened

Jan 30, 2012 9:58 AM

I have recently created a business card and when our company logo was incorporated the letters of the logo look flat.


The business card is standard size with the the original imported logo image being 6000x4200 png file.  I tried making the size smaller by dragging the corner point to a smaller dimension but the result is flattened image that loses crispness. 


Should I be using the png file or would it be best to work with the original .ai vectored file?


Thank you

  • Currently Being Moderated
    Jan 30, 2012 10:12 AM   in reply to lansfam

    You should work with the original vector file. Create the card in Illustrator, export a PDF and hand that to the service bureau for printing.

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  • Currently Being Moderated
    Jan 30, 2012 10:47 AM   in reply to lansfam

    Don't know what you mean with flat. It#s just that the original vector fiöe should produce better quality than a PNG: Maybe you could show a screenshot of what you mean?

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  • print_chesco
    9 posts
    Feb 8, 2012
    Currently Being Moderated
    Feb 29, 2012 7:35 AM   in reply to lansfam

    It's hard to understand what you mean by "flat" seeing as logos are, in essence, actually flat. Do you mean that you are working on a logo that should have a 3d effect or a hint of depth and resizing messes it up? Good logos should be scalable and would not get distorted no matter what size you make them.

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  • Currently Being Moderated
    Feb 29, 2012 7:37 AM   in reply to lansfam



    I believe a clarification of the term the vectored image would help.

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