I also saw that. The price has dropped - $150 / $80 upgrade as I recall. That's great!

It's true! In the beta, I just checked for updates and got:

4.0

• Thank you for participating in the Lightroom 4 beta, weʼre happy to inform you that Lightroom 4 is now available for either purchase, or a free thirty day trial. 
• The Lightroom 4 beta you are currently using will expire March 31, 2012 
• Your Lightroom 4 beta catalogs are easily migrated to Lightroom 4

Current version : 4.0 Beta (build 800002)

!!!

$98.75 Aus for the download upgrade. Despite  the fact that the $Aussie is worth more than the $US.  You get this weird double standard where I don't pay the Australian Goods and Services tax because I'm downloading it from a foreign server, but because I'm downloading it from Australia, Adobe will charge me an extra twenty something dollars.  If I want the hardcopy rather than the download I have to pay 128$Australian as I get hit with 10 per cent GST plus some extra cost. Bizarre pricing.

Is lightroom 4 going to be included in the cloud subscription? Because if it is that might just make the subscription worthwhile and I should hold off buying the stand alone upgrade.

A big big thanks to Adobe!

I think Lr4.0 is just fabulous .

Rob

Well, I already thought Lr4b was fabulous, but I've had a great "5 minutes" checking out the newest clarity improvements...

Jargulator wrote:

 

Sweet! Any word on student discount pricing?

I recall reading somewhere that student/education pricing will be $79 ... can't recall where, I visited quite a few blogs today ... not sure when that will be available either ... sometimes the student/education versions are a later follow-on item after the initial introduction.

Sooner or later you gotta consider 50% off the full retail price as a bargain ... I mean Adobe does have to keep the lights on after all ... some developers wouldn't even come close to a 50% discount ... and don't get me started on those of us who have been paying out full price for each generation ... and now see newbees get a whopping 50% off for the full version ... and we only get 20% off for the upgrade ...