I recently purchased the product. I am not sure if there is any way to get the "Cinema" color without purchasing the Magic Bullet plug in which is semi-expensive. I am just interested in playing around at this point-I am new to video.
Are there any other "Cheaper" plug ins available or a way to adjust color natively in program to achieve that look?
How about Color Finesse, which comes bundled with After Effects? It's free.
There are a series of tutorials on using Color Finesse on the Creative COW, presented by Andrew Devis. That's just the first information source that came to mind. I'm sure there are others.
Here's a link to the information that Dave is referring to: