Nope, you can not edit that at this time.
You could build a simulated blog with a web app but it will still have the web app name as the main folder like: /something/your-blog-page.
SEO wise though It is "blog" and from our experience not seeing any negative effects on the blog's SEO we have done. I know people like us want to be able to change it etc and it is on the cards at some point but, yeah nothing you can do really right now.
that's exactly what I mean. If they have an established blog with lots of quality content, lots of links and good seo traffic, that will all be lost if they can't maintain the same url struture.
Hi Mark, That is not true
If you migrate a site to something else you will always, always get a drop when the new one goes live in rankings. That is always inevatable. How you mange it, form the new site, inform search engines about the changes/new site is the important thing. A new site and CMS is always going to be different so you work with that and also improve on it.
Doing things the right way and with SEO in mind you can improve on what you had. We build BC sites at Fuel Design all the time from old systems just as many others and SEO for us is important and our clients are very happy on that front.
For you one of the imperitive things as with new sites is to set up your 301 redirects. Any time you have an old URL and your new site has a new URL struture you form your 301 redirects. In BC you can export a template and import these into the system on mass.
Setting up webmaster tools in google with your new sitemap.xml, ensuring your meta is in.... And things like that is important.
I do not think I have ever made a new site (even not using BC) which has the exact same structure on the new site.