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Supplying a .folio to magazines (publishers).

Apr 18, 2012 8:32 AM

Tags: #.folio



I am supplying an advert to Wired magazine (and a couple of others). I've been told to supply the .folio file.


The only experience I have had is uploading folios and viewing them from the Adove Viewer on the iPad. Can someone tell me how I make a .folio file that I can supply to the publications?



  • Bob Bringhurst
    4,638 posts
    May 29, 2007
    Currently Being Moderated
    Apr 18, 2012 10:40 AM   in reply to ellipsis81_uk

    Does the advert include interactivity? If not, you should be able to create 1024x768 and 768x1024 JPG images and send those to the publisher. If the advert include interactivity, you can use the DPS tools in InDesign to create a folio with the article. You then share that folio with the publisher. The publisher can then copy the advert article into their publication folio.


    I’m not sure how familiar you are with InDesign or DPS, but here’s a starting point:


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    Apr 18, 2012 1:50 PM   in reply to Bob Bringhurst

    Hey there. I can tell you from a Art DIrectors perspective that Bob is absolutley correct. Take a little time to learn DPS and youll see how easy it is to make awesome ads and shoot them off to publishers. 


    We accept ads in 2 different ways.


    1. We really really really want you to send us a PDF of your ad as long as there is no interactivity. With the new iPad, you sending us a PDF out of inDesign keeps the text live and looks fantastic on all devices. You can also make links to the web directly in indesgin if your ad requires simple web links. Then just package the ad and send it as a .zip.


    2. Full blown interactive ads need to be built with inDesign and DPS's toolset, which you can get for free. You could also build it as HTML. Once your ad is built PACKAGE IT. Zip it and send it along.


    I cant tell you how easy it is to put in client ads that are build correctly into a book. I just point ot your folder and load it in.

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    Apr 18, 2012 3:06 PM   in reply to ellipsis81_uk

    Ok awesome. We also call them folio files in our sales materials. All that means for us is a packaged indesign file. I would prefer your second option. Package all that up including the html assets and then all the publisher has to do is unzip it and load it into the book. Donezo

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