I am looking for help advice on e-newsletter creation.
My company would like me to create an interactive e-newsletter, in which clients are sent (via an email marketing list such as constant contact) a newsletter with samplings of articles where they can “click” to read more of an article. This would allow us to collect data on who is interested in which articles by who clicks on what. Furthermore, they would need the capability to comment on the article and/or take a short survey as well at the bottom of the article. All of this data would need to be compiled for the marketing team. This would be similar to the daily news emails that many newspapers send out (NY Times, etc.)
I am the graphic designer for my company with limited web design skills. I am not sure if there is a host that can provide this service while I design the content of the newsletter in photoshop/indesign, or if a blog (wordpress, blogger) has this capability. Any advice on what company/site could assist with these functions would be vastly appreciated. Thanks much.