Yes! This is also happening to me using Illustrator cs6 - and...it's killing me, too! No response from Adobe? This is a huge problem.

Actually I'm having the very same problem. I'd like to use new Illustrator zoom in the samy way how it worked in CS5 version :/

https://www.adobe.com/cfusion/mmform/index.cfm?name=wishform

Don't hold your breath, though.

How can Adobe be ignoring this??  It's almost funny, really. But not funny.... And by the way...for those that think the "inverted" Lion way is crap...it's actually the correct way to do it...as it's been wrong all these years. It's way better - feels more intuitive...and I would never go back.

What is even more ridculous is that in Photoshop and inDesign CS6, it works correctly (obeying my scroll direction preference in System Preferences>Mouse).  Therefore, anyone who regularly toggles between the various Adobe programs will be giving their little scrollin' finger quite a workout.

I am so frustrated about this that I was barely able to finish my PopTart this morning.

OK...link works now.... https://www.adobe.com/cfusion/mmform/index.cfm?name=wishform

Message was edited by: christopherjacobs

If you say that the Lion & the Mountain Lion is the correct way to do it, why doesn't the same apply to Illustrator CS6? In Illustrator, if you look into the Zoom popup menu at the bottom left of the window, you will find that the zoom values increase as you go up - i.e., 3.13% is at the bottom and at the top you have 6400%. This means that while going up, you are zooming into the document. So I don't understand what's wrong if you are zooming into the document while holding down Opt key and scrolling up. That looks like the correct thing to do.

This issue did not exist in 10.6.8 - all apps behaved the same then. So if you are fine with 10.6.8's method of scrolling & navigating, I would suggest you simply uncheck the System Preferences option "Move content in the direction of finger movement when scrolling or navigating" in 10.7.4 and "Scroll direction : natural" in 10.8.1. If  you do that, you will get similar behavior across AICS6, IDCS6 & PSCS6.

Absolutely! I've spoken with senior engineers on the Illustrator team...and they tell me...it's in the bug list. That's it.

You know? I'm sick to my stomach with the realization that Adobe and Mircosoft will NOT support the reverse scroll... Adobe came out with an update for Illustrator CS6 (the last one) - and it seemed to do the trick...but now I realize that it didn't. I was in Illustrator CS5...dug. I think we all have to come to the realization that ...we should have never switched.

Many moons ago, I learned to fly helicopters...and the French heli's reverse the direction of their rotor blades...which means I have to reverse the pedals to keep it steady. If you go back to an American heli...your mind has to adapt...and if you do the wrong thing...dead. My point is...Apple is the ONLY one who's doing this reverse scroll thing...nobody else. And no matter how much sense it makes, and no matter how AWESOME it is....if we were all more realistic...we'd never have adopted it.

I go back and forth between my PC and Mac all the time...using CS6 - and...wow...my mind cannot adapt between the two, so I install this silly software called Hotkeys that allows me to tweak the registry and reverse the (you guessed it!) scroll direction - which makes it worse...then I develop on Ubuntu...and am forced to edit some Unix files to reverse the scroll on that! ...but, when I go to use another PC at some company I'm working with......it's back to the old way.

Here me, for I speak the truth......I think we should all realize that the old way is THE way. Apple did this on their own...and us fan-boys (and girls) out there should have been more pragmatic to not follow them, for the simple fact that nobody else will!

Message was edited by: christopherjacobs

it is what it is, i hated it on Lion in the beginning but now actually enjoy it.

I dont think there is a RIGHT way and wrong way, these are just preferences, just as opinions are just opinions.

in my OPINION, human interaction with our computer friends should be adaptable, at least minimally.

Not everyone is using mice, some use trackballs, others tablets, etc etc...

Windows, Mac, Ubuntu, all of them should simply accept what game makers accepted LOOONG ago and add a simple toggle to invert x/y axis....

It cant be that hard...

voila problem solved.

Its like they are all school kids constantly trying to fight over the ball and who told who so...

Edit

this is an old thread but thanks to the previous post. But if you have magic mouse the option is to scroll direction: natural has to be uncheck.

Thanks

Inverted mouse scroll in illustrator is driving me mad while switching to indesign / photoshop. I can't understand, why in the 6th (!!) version of the Creative Suite is still such a pain to use all the apps together. The interface is still not unified after so many years. Lost money for the upgrade for me.