You can use a Layer style from the layers Menu bevel and emboss in photoshop you have to make the layer transparent by double clickinbg the layers name in PS.
Yo also have to remove the white backgorund once you have the layer transparent and you might want the do the red and orange elements on separate layers as well.
In PSE10:
That "Wow Plastic" effect uses:
Ken
North America
Europe, Middle East and Africa
Asia Pacific