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Logo mills?

Mar 20, 2012 6:13 AM

Today, I had a client who is considering using my company for a logo design mention one of the online logo mills and how much cheaper they were than local designers. Quite frankly, these logo mills are really starting to tick me off. I know they are just trying to make a buck, but they really seem to do a disservice to the whole graphic design industry—designers and clients alike. I'm curious to see how other designers feel about these companies and what tactics you use when competing with these types of businesses.

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    Mar 21, 2012 6:15 AM   in reply to kcrossley

    A competent brand designer will offer more than just an icon for a client's business.  A logo mill will not likely research the client's business and their market to avoid trademark conflicts or other legal issues that could come from poor design. 


    There is never a way to compete on price. Compete on value.

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    Apr 2, 2012 11:12 AM   in reply to kcrossley

    I can't stand these logo mills, one has recently appeared here in Halifax Nova Scotia from the UK...I personally think it devalues our industry and drives salaries down.
    It wouldn't happen with a plumber or a carpenter so why does it happen to designers...drives me crazy....Rant over.


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    May 5, 2012 7:16 AM   in reply to kcrossley

    Logo mills are like clip art image galleries. They focus on cheap, ready-made products that don't fully consider what the brand's specific needs are. On the other hand, independent graphic designers carefully study how to most effectively represent a brand. They create the designs based on what the company wants to communicate to the target market. And brands who mean business don't just settle for a logo picked out from a logo mill. Logo mills may be cheaper, but a company who is serious about their brand knows that a specially designed logo has more value.

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    May 27, 2012 11:38 AM   in reply to kcrossley

    How can I protect my custom made design from being utilized by a logo mill?

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    May 28, 2012 4:57 AM   in reply to mclements6

    mclements....Any work you produce should be automatically copyrighted to you, well this is the case in Canada, I am not sure where you are.
    But, you can always make a hard copy and post it to yourself, that way the work is time stamped by the post office so you have proof when the work was created and can take the logo mill to court for using your said logo.

    I hope this helps a little, if you dont have time to do that show a lawyer your orginal work and take that logo mill to court for copyright infringement.
    I have had designs stolen in the past and I have not been able to do a lick about it, so I am very careful where my proofs go these days.
    Oh and one more thing, make a jpg of any proofs you send out and watermark them...something like "copyright blah blah blah designs"

    Good luck.


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