SnakEyez02 wrote:

 

????

 

Wouldn't that be better suited for MailChimp support? http://kb.mailchimp.com/

 

 

We'll I know several people in here use MailChimp so I thought I'd ask. The answer is most likely no as a monthly plan is 50% less than a pay as you go plan.

SnakEyez02 wrote:

 

 

They have a free plan to test the waters.  If I were in your shoes though I would tell the client they might not want to bother.  I wouldn't sell anyone that they can instantly compile a good list create a good campaign and instantly turn that into revenue in that short of time.  If they can't dedicate 6 months and a marketing plan for an email strategy with goals I wouldn't even consider it an option.

I could go down that route.......I think its 2000 subscribers - up to 12000 emails a month. So I guess we could sent 6 times over the month and see if any fish are netted. If the resuts are promising then we could step up to the 5000 subscribers they want to target.

I think 6 months is fair enough and I would like them to committ to a year but hey clients are fickle, the ones I work with are anyway. I know some will expect results almost instantly and if they don't get them its time/money down the drain.

SnakEyez02 wrote:

 

 

 

Also, if these people have never opted in before to the list, they are not a subscriber and if you come back with a high spam & opt-out rate, you could quickly find yourself banned from these ESPs.  I would start them off with an email from their own system first asking current customers to sign up for a newsletter (introduce and announce it) and then give them the MC opt-in link to cover your end.  It will weed out those who would otherwise unsubscribe or would not be interested and give you a good targeted list that you can begin to work from with the first newsletter. You could even send that to all 5,000 to see the response you get.  If you get 40% or more to opt in wtihin a month I would be impressed.  It will vary from industry to industry, but this is definitely where marketing people come into play with strategy.

All would be current or past customers of the clients. They already have options on their websites for list building - newsletters, brochures, recieve updates, etc. So I'm not that worried about the list angle. Beside I get literally dozens of html emails every day and don't bother to unsubscribe even though I never have subscribed in the first instance, just bin them as most do or never open them. A great percentage don't even have an unsubscribe option

40% you've got to be joking! If 15% showed an interest and that converted into repeat sales that would be surprising.

Well to be honest Constant Contact want the work or they don't, simple. Plenty of others waiting to take their business and They MUST need it because I'm in the UK and I get a call from them almost pleading with me to use them, Mail Chimp, no call, Campaign Monitor, no call. so F**K Consant Contact they don't even offer a free quota each month.

I see no reason if a client has a genuine mailing list why they would get banned. They have already collected a legitimate list through their site how the F••K does Constant Contant know if they are current or past clients or not clients at all? Just because you get a high unsubscribe rate is no measure of anything. CC better start revising their buisness plans or else they are toast.

Besides you have to generate new business some how otherwise youre F••ked. I don't subscribe to this shite about you should'nt F**KING email people if they don't opt in, it's bollocks in my opinion. If the user has signed up to recieve your newsletter or brochure in the past then youre fair game in my opinion.

Personally I always look for new business by sending html emails to anyone and everyone who I think could benefit by using my services. The fact that some people object to it thats just tough shite!