I have a client and I made her a logo. I made it in illustrator because obviously she can scale it now to any size for any applicaiton (well she cant because she doesnt have illustrator but i can.)
she wants it to be all artsy with colors and shades, although I tried explaining that logos need to be simple and less detailed.
I was thinking I can do more with it in photoshop and I can attach it as a smart object. I wont lose the vector art and ill have the ability to use layer styles and stuff.
and it depends on where it is going to be. I can give her a detailed version at a specific size.
Everywhere I read says to make the logo in vector, but once thats done is it bad to take it to photoshop and play around or is it better to keep it as a simple vector?
when you make a logo how do you present it to your client and do you give her different sizes? does she come back if she needs you to blow it up bigger?
im new to this stuff. I usually work for someone and they take the vector logo and magically give it to the client. now im trying to do some freelance.
If you're planning on getting into fee lance work, then now is a good time to brush up on your communication skills. Clients have a way of requesting work that is not necessarily in their best interest. You have to demonstrate a way of convincing the client the pros and cons of a particular request. Good clients will appreciate your honesty and still demand the outlandish. However way you approach it, any PS elements are going to limit the client. Perhaps there is a way to produce the logo using vector elements. If not, you might be better passing on the assignment. Later, she will come around and realize through trial-and-error that you were right.
well i made a few logos and i really hit the nail on the head wiht one, but she liked a different one, even though I felt it really doesnt show what she does, so I see what you mean by not necessarily in their best interest.
I cant try and produce it in vector but its hard. Ill just have to get better at creating shading and stuff in illustrator
Why don't you show her the logos of large and small corporations and let her see that they so not for the most part use shades anbd tints but only use them to add an effectr from time ot time then explain why.
i did, but she is an 'artist' which means she thinks she knows exactly how it should look.
im not saying her ideas are bad but i think her vision and the look she wants are very different and she doesnt realize that.
in the end she wants a logo that looks like its for a candy store rather than the 'boring' simple recognizable mark i made for her.
I seldom have a problem when I design a logo, and although I don't get credit for and don't really want to, I once took a bite out of a fruit to design a concept for a log that became a big hit.
I go straight to the point when I design a logo.
So here is a similar example that I had I don't do this stuff any more but it was for Hair Style Salon and they were calling Sabella, just a name the owner liked it wasn't her name but I guess it was Italian and she was of an Italian decent.
She was going to market hair products and she did but it never took offthough i understand thyey were really good t what they did and her products were as well.
She loved the logo at first, but then went crazy and said it wasn't friendly and i explained if she wanted recognition it had to be an easily remembered and visually legible mark.
She hated me even more wehn she realize I was giving her professional advice and that she now felt I was more knowledgeable than she was and she killed the logo.
She went instead for a type face in her mind was stylish and had flair, I explain that at the time there were about a thousand people with the same idea using the same typeface and non of them would survive and none have survived. Her business would stuill be alive and be international tody had she llistened.
I just took the S and turned into a curl.
But she wanted to use a new typeface at the time which I hated and still do called vivaldi
Now to a lot of designers she was correct but in reality her business never got recognition
NEVER show a client something you feel is not right. 9 times out of 10.. that's the piece they'll pick. It's eerie how they do that.
Inevitably, the client pays the bills. Therefore give them what they want. But as John posted, it's up to you to convince them of what does and does not work.
Europe, Middle East and Africa