Hi BC'ers
Anyone got some advice on the following...?
I have a nervous client who has read somewhere that some SEO guy wrote ...
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"My personal advice, from an SEO stand point best to stay away from Business Catalyst.
- It doesn't natively handle Canonical links
- It handles Meta Descriptions very badly
- The templating system relies on a Cascading technique so you get a lot of tag duplication"
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Hi there,
My two cents worth is that BC has great SEO and all of our clients sites do well on searches, especially after you register the sitemap.xml file (after go live) with Google webmaster tools.
We have an SEO company in our city who has sent clients to us to get a BC site as it has good SEO built into it.
I don't think the canonical links bit is a huge problem.
I do know that there can be a problem with .businesscatalyst.com pages being indexed, but this will be fixed in the June 26th update.
I posted a question a few weeks back about inserting canonical and descriptions into blogs, it should be instructive.
I inserted them directly into blog posts in the HTML view. They remained in the body but were otherwise fine. While I like WordPress and have at times been exasperated with BC I will point out that WordPress doesn't natively handle canonicals or descritptions either.
To support Mary's comment, for the love of god don't every publicly post (link to) your development URL.
I know in a recent video Matt Cutts of Google said to use dashes as separators not underscores, and I have adopted that but I assure you it makes no difference. I wrote a post that used the system generated underscores about the pros_and_cons_of_the_new_google_privacy_policy a few months ago, it's traffic didn't suffer from having underscores instead of dashes; the bots were able to parse it correctly.
My blog templates have meta descriptions (but not canonicals although I am reconsidering that) and I'm not thrilled that if I insert descriptions into posts it will mean I have a few pages at any time that have more than 1 description tag (one of which will be in the body) but search engines are smart enough to detect synonyms and sentence structure when looking at duplicate content and to generate description snippets out of body text rather than solely for the description tag, I think they can sort out 2 descrption tags on the same page.
There are things that can be improved but it's not serious enough that I worry about it.
-Adam
North America
Europe, Middle East and Africa
Asia Pacific