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Why Creative Cloud for Europe is so expensive?

Apr 30, 2012 1:52 AM

Tags: #creative_cloud #price
  Latest reply: DA-Design, Jan 16, 2014 1:56 PM
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  • Currently Being Moderated
    May 18, 2012 6:33 AM   in reply to David__B

    "For example, customers will still read about our products through local press to whom we reach out; they will meet local Adobe sales people who conduct seminars, participate in user groups, and visit large customers; and they will rely on support resources that Adobe makes available in these markets. All of these efforts impact the business costs of securing the sale, whether that sale is delivered online or in a box."

     

    BS. None of the costs mentioned apply to me as an individual customer who's been buying Adobe Software since the PageMaker era. It might be a shock but in the EU most speak english, know how to order software online and some even use a qwerty keyboard as its handy for shortcuts. Why on earth would Adobe try to reach us by local press or send a sales person to our door?

     

    You are discrimination customers. I'm going to postphone my upgrades until Adobe comes with a pricing that's fair towards the EU. Since I would only use two or three software apps from the creative cloud anyway, I have all the time.

     
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  • Currently Being Moderated
    May 18, 2012 7:39 AM   in reply to YahorShumski

    Adobe has a long history of overcharging for their software on the European market - why would CC be any different?

    This is what happens in any industry where one company has a virtual monopoly, Adobe can pretty much charge whatever they want at this moment in time. We need competition in this market and fast, it's only going to get worse.

     
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  • Currently Being Moderated
    May 19, 2012 5:58 AM   in reply to eheiser

    There is a very big difference with the past though : in the time of boxed or translated products, I accepted a higher price.

    In this time of direct downloading the original English version, I don't.

    And the mood in the world is changing, also in Europe. People accept less and less being tossed around by big companies. The financial crisis is not helping neither.

    I'm quite sure that Adobe is already seeing in their European selling statistics that things are changing, but probably not yet realising that they are causing it for the biggest part to themselves.

    Monopoly or not, there is a limit to what people are willing to pay and Adobe is loosing a lot of goodwill, fast.

    I'm not going to name names, but see how many companies who seemed untouchable 5 years ago are now completely at the other end of the ladder and trying to work themselves up again, risking getting broke before they manage to do that.

    These are times were things can change very rapidly.

     
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  • Currently Being Moderated
    May 20, 2012 7:15 AM   in reply to David__B

    "There is a very big difference with the past though : in the time of boxed or translated products, I accepted a higher price.

    In this time of direct downloading the original English version, I don't."

     

    Exactly my thoughts!

    The explanation of funding promotional activities, seminars etc. through creative cloud subscriptions sounds very unfair. They could be made paid events, thus be paid by the professionals who actually attend or use such services.

     
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  • Currently Being Moderated
    Jun 4, 2012 12:10 PM   in reply to YahorShumski

    I had CS3 for years and only upgraded to 5.5 last year when I had an opportunity to buy it in US. Even with taxes (in Finland) it saved me hundreds of euros. If the prices in Europe would be about the same as in US I propably would have upgraded more often, even yearly. OR now start to use Creative Cloud: when it became available I read about it in blogs (US) and after seeing the price went straight away to join but was totally dissappointed after seeing the price. I bet there's lots and lots of people who felt as I did.

     

    How's that for "Local market conditions"?

     

    If I now want to get access to all Adobe apps I'll propably take a flight to US and buy Master Collection there because AND save the price of the flight.

     
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  • Currently Being Moderated
    Jun 13, 2012 7:00 AM   in reply to HerraHarju

    i was ready to buy into Creative Cloud as i felt it was good value at roughly £32/mth ( current exchange rate)  until i noticed the actual price of £46 did not reflect the exchange rate in any kind of way  - what a rip off! - i am very dissappointed. I am now considering alternatives as i will not, out of principle, pay over the odds for this software!

     
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  • Currently Being Moderated
    Jun 13, 2012 10:40 AM   in reply to smartalecmedia

    Really depends on what you mean by paying over the odds.

     

    smartalecmedia wrote:

     

    until i noticed the actual price of £46 did not reflect the exchange rate in any kind of way

     

    Can you elaborate?

     

    The Cloud will get better as time goes by - if you believe all the Adobe promises.

     

    And there aren't too many alternatives currently out there with the breadth and depth of the Adobe offerings.

     
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  • Currently Being Moderated
    Jun 16, 2012 2:56 PM   in reply to David__B

    This is corporate rubbish, you are ripping off European customers and hopefully they will revolt and refuse to buy. Greed is at the root of these decisions don't insult us further by waffle and lies. I think creative cloud looks like a great concept but I wont be made a fool of by paying over the odds.

     

    Disgruntled non customer

     

    Les Meldrum

     
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  • Currently Being Moderated
    Jun 19, 2012 10:02 AM   in reply to David__B

    I was about to sign-up for the Creative Cloud but no way I'm prepared to pay 60 Euros a month knowing you are offering the same product/service in the US for $50 which means that on average I'm paying $25 extra every single month for the exact same product. You can tell all the pretty stories that you want to justify that but we all know this is BS.  But that's ok, at the end of the day Adobe as a company can do what it wants but you'll be doing it without me a customer and hopefully Adobe one day will realize that treating customers fairly and respectfully is a cornerstone for future success. Of course, shareholders want profit now so that concept probably doesn't fit the corporate agenda.

     

    Anyway, at least thank you for the opportunity to voice my opinion.

     

    Kindest regards,

    Hans

     
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  • Currently Being Moderated
    Jun 19, 2012 10:22 AM   in reply to jbregar

    You are right in saying they're not the only company doing it. Doesn't make it ok though. I guess the reason I feel so strongly about it is because we our talking software as a service here. No shipping costs. No local marketing/sales (I'm in Belgium).  And I do happen to know that there is actually no difference in pricing for their web analytics solution Adobe Site Catalyst so they are not even being consistent with their policies.

    I  have no illusion that Adobe or any of these other companies will change their pricing policy short term but if enough people stop buying/upgrading because they don't accept differences in pricing that in their perception is unfair, Adobe and co may take note one day.

     
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  • Currently Being Moderated
    Jun 19, 2012 1:49 PM   in reply to Coacoara2012

    I think one of the reasons of such terribly inflated European CC subscription's price could be that they don't want CC to cannibalize the sales of their even more overpriced boxed versions of their suite they sell in Europe. I'm pretty sure they all have very well realised such a price disparity doesn't make any sense at all when it comes to a digitally delivered goods but are too afraid to lose the boxed software sales to go the more sensible way. So they rather tell you all sorts of ridiculous explanations than to admit they're overpricing CC subscriptions just not to lose the every single customer of their even more expensive boxed software (which they shouldn't have been ridiculously overpricing in the first place). But hey, this is not our problem, right?

     
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  • Currently Being Moderated
    Jun 19, 2012 2:25 PM   in reply to Zbig T.

    That may well be one of the reasons. And all these eplanations become even more ridiculous knowing that they actually DO sell some of their software at a price level which at least comes close to prices in the US. I believe Lightroom 4 sells for 135 Euros compared to $149 in the US. For most other products the amount in EUROS or Sterling Pounds is actuallly higher than the amount in US Dollars. So why is LR the exception?

     
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  • Currently Being Moderated
    Jun 20, 2012 10:19 AM   in reply to Coacoara2012

    Will adobe re-look at the European pricing in light of this announcement of increased profits for Q2 which "exceeded" their expectations.

    http://www.adobe.com/aboutadobe/pressroom/pressreleases/201206/Q212Ear nings.html

    Instead of rubbing it into Europeans faces that they are making these profits, but choose to still rip us off 50% more than US customers.

     

    "The initial transition to Creative Cloud exceeded our targets, demonstrating that creative professionals see significant value in the new subscription-based offering,”

    Mark Garrett, executive vice president and CFO of Adobe.

     
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  • Currently Being Moderated
    Jun 20, 2012 11:57 AM   in reply to Billygunn111

    Missing from the article, I notice, was the regional breakdown, e.g. US v. EU.

     

    I thought the key info was: "These targets reflect a weaker demand forecast in Europe."

     

    No doubt they'll blame Greece rather than their own pricing policies.

     

    Either way, I'm happy to report that I am in no way responsible for Adobe's increased Q2 profits.

     
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  • Currently Being Moderated
    Jun 21, 2012 1:35 AM   in reply to Spamhunter

    Yes

     

    And surely Greece is also responsible for the polical success of the Pirate Party in Germany...

     
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  • Currently Being Moderated
    Jun 21, 2012 4:22 AM   in reply to ChristophvS

    http://www.theregister.co.uk/2012/06/20/adobe_cloud_europe_hit_income/

     

    Poor things, how this could possibly happen... "It's not us charging them 50% more for the same downloads - it's the ECONOMIC CRISIS!!!".

     

    My advice to Adobe: next time try charging EU folks 300% more - maybe that'll help...

     

    They had a really great opportunity to actually INCREASE their legitimate user base and they blew it. Somehow I can't get myself to sympathize with them.

     

    Message was edited by: Zbig T.

     
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  • Currently Being Moderated
    Jun 21, 2012 10:17 AM   in reply to Zbig T.

    Well - we were thrilled when we saw the new model (when the link of the news went to the US Pricing Site).
    We discussed it into our company to go to the cloud with Adobe.

     

    When we discovered the price difference, it was quite a shock, even we just need a couple of seets,

    we decided against it and said, we will wait. If many european companies think the same, I am sure this tells,

    why "poor European demand" exists.

     

    Actually - we, luckily, don't feel the crisis in our company, so our decision to not take it was solely based on the higher price,

    which the very very little hope, many do the same that Adobe sees, that what they are doing is not alright.

     

    The sad thing is, which really gives me pain, that we most probably still have to get one licence for one workstation,

    as we need some of the newer features and improvements.

     

    But again - even we have to get a licence - we only get this one for the workstation, which we are really in need of.

    But not for all of our computers (my preferred way to have same versions all over finally again, which we denied because of pricing).

     

    I personally still stick on CS3 on mine, being years behind, as it's still good for me

    The price difference upset me since I don't know, Adobe purchased Macromedia, or since ever?

    So yeah, nothing new, but for sure cutting revenue (which I hope as it makes big company react).

     

    Thanks for listening.

     

    Patrick

     
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  • Currently Being Moderated
    Jun 22, 2012 2:08 AM   in reply to YahorShumski

    Just to add another voice to the choir - I was all set to sign up until I saw the 50% UK markup. Your explanation is no explanation, it's a set of poor excuses and I'll not be signing up either until this egregious pricing disparity is rethought.

     
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  • Currently Being Moderated
    Jun 22, 2012 2:42 AM   in reply to the_wookie

    We were initially attracted to this because of the $49.99 that was marketed and discussed this and approved it for our 12 strong team.  When we went to purchase it however, we realised that this was in fact $73.20 (£47.88) and so we opted to buy only one licence for our stand alone machine instead of 12. 

     

    Im sure im not the only one who has decided against rolling it out because of this and im sure Adobe have missed out on many sales because of this discriminiation.  Im sure this is a major factor as to why European Sales are poor.  Adobe should be well aware of the economic crisis over here and should have considered this in their european pricing.

     
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  • Currently Being Moderated
    Jun 22, 2012 2:56 AM   in reply to Billygunn111

    Isn't it strange that since the second post by an Adobe employee, Adobe seem to have gone quiet on the matter and have had no further input.
    It just shows that they know they're treating ROTW as mugs whilst placating the US market.

     

    The UK cost of Creative Cloud is £46.88 per month compared to $49.99 US price. If you did a straight exchange rate comparison
    and then added 20% tax on for the UK we should still only be paying around £38.40 which is fair.

     
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  • Currently Being Moderated
    Jun 22, 2012 3:11 AM   in reply to DAndrews1969

    I kind of understand their reluctance for defending Adobe's pricing policy here. They're support representatives - that's not them who came up with these ridiculous prices. I'm pretty sure they're all intelligent people and don't enjoy feeding people loads of BS explanations they probably don't believe in either, just as much as we don't like to hear them. But as much as I don't hold on high hopes for any Adobe employee showing up here with "guys, we just realized it was dumb, here, we just lowered the prices" anytime soon, I still hope this thread gets mentioned to whoever is in charge of their pricing strategy there. Looks like they are probing just how much they can squeeze Europeans before they moan too much and hopefully this thread, among others, is a proof that "too much" is already.

     
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  • Currently Being Moderated
    Jun 22, 2012 3:22 AM   in reply to Zbig T.

    Perhaps we should find the email address for

    Mark Garrett

    Executive Vice President and Chief Financial Officer

    and express our concerns over Adobe's pricing policies.

     
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  • Currently Being Moderated
    Jul 5, 2012 4:55 PM   in reply to Zbig T.

    Yup, searching for proffesional sound and video editing software, not to mention need for graphic to my websites, I can report that adobe is on my black list for those products.

    It is pain to work around psd format, but it can be done. Same for the video where is my top contender avid, thanks to final cut pro x failure.

     

    To be honest I am surprised adobe is still in business with this kind of policy, but then again, so is plenty others. I cringe every time I see the Nikon pricing too...

     

    Bottom line? There are alternatives, use them! Moaning is not good for anybody.

     
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  • Currently Being Moderated
    Jul 5, 2012 7:04 PM   in reply to David__B

    Was just reponding to a similar post in another thread.

     

    David's first reply was very much in the Adobe company line, that is often stated as follows.

    "Our pricing methodology takes into consideration the costs of doing business in different regions and customer research that assesses the value of the product in the local market. Conditions vary between markets and it’s difficult to make a straight comparison between countries."

    http://desktopmag.com.au/news/adobes-cs6-pricing-explanation/

     

    There are many articles, blog posts and other discussions about the above where people don't really buy the 'cost of doing business' being so much higher, particularly with products in English (other languages have development and maintenance costs that could result in those products being more expensive).

     

    In Australia, I have seen that the Creative Cloud price is significantly higher than the USA. However, the educational price for Creative Cloud is in line with the US price. In fact, with current exhange rates, it's slighly cheaper. So, taking the Adobe model of pricing to regions based on what they can bear, they have realised that education would not bear this inflated price.

     

     

    Dean

     
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  • Currently Being Moderated
    Jul 11, 2012 1:39 PM   in reply to Dean Utian

    In the meantime, just set up a new adobe ID, with a different email address,and with an Billing address in USA. Then you can pay in USD. You will need to uninstall and re-download apps. Another grumpy customer BTW. Can't even buy in local currency and have to buy in overinflated AUD.

    Only if you have an office in US of course ;-).

     
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  • Currently Being Moderated
    Jul 11, 2012 8:39 PM   in reply to danr7

    Danr7 wrote:

     

    In the meantime, just set up a new adobe ID, with a different email address,and with an Billing address in USA. Then you can pay in USD. You will need to uninstall and re-download apps. Another grumpy customer BTW. Can't even buy in local currency and have to buy in overinflated AUD.

    Only if you have an office in US of course ;-).

    It may be a bit more involved than that.  The current system is going to require an internet connection, and I am sure that when you would try to do what you are saying that the Adobe system is going to see that tthe purchasing location is not a U.S. location.

     
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  • Currently Being Moderated
    Jul 11, 2012 11:42 PM   in reply to urdaddi

    urdaddi wrote:

     

    It may be a bit more involved than that.  The current system is going to require an internet connection, and I am sure that when you would try to do what you are saying that the Adobe system is going to see that tthe purchasing location is not a U.S. location.

    Nah, I don't think they're going to spy on your IP address location - that's not their business where is your TCP connection currently originating from. And even if they did, that's no problem using a proxy. The thing is the card you're using to pay has to have a US billing address and that's what they're verifying, from what I know.

     

    But all of this aside, to me it boils down to one simple thing: if they don't want my money, they won't get it. I'm not going to "cheat" their system, I'm not going to be like "just take my money, pretty please, with a cherry on top". That'd be just humiliating. I don't want to feel like a fraudster just because I'm not willing to pay their European/Australian/Rest-of-the-World-tax and not buying their "higher cost of doing business" BS. Simple as that.

     
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  • Currently Being Moderated
    Jul 22, 2012 1:16 AM   in reply to Dean Utian

    When is the Adobe going to answer all those questions here? Please do so.

     
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  • Currently Being Moderated
    Jul 23, 2012 6:48 AM   in reply to jakubkrcmar2

    jakubkrcmar2
    >When is the Adobe going to answer all those questions here? Please do so.

     

    An Adobe person has already given their stand. I also included a quote that reflects the Adobe position. It is not an argument many feel is substantial or even valid. However, it is what Adobe have decided upon and we're not going to get aything more at this time.

     

    Dean

     
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  • Currently Being Moderated
    Jul 24, 2012 3:43 AM   in reply to Dean Utian

    putting my money where my mouth is. I am not buying this until the US / Uk price disparity is fair.  Rip off Adobe lost another customer

     
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  • Currently Being Moderated
    Jul 24, 2012 4:01 AM   in reply to Tekano_bob

    Tekano_bob wrote:

     

    putting my money where my mouth is. I am not buying this until the US / Uk price disparity is fair.

    Define fair.

     

    Adobe believes it's already fair and it won't changing any time soon.

     
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  • Currently Being Moderated
    Jul 24, 2012 5:04 AM   in reply to John Waller

    Fair = same price before taxes for US and the rest of the world for the English downloadable version.

     

    I have no problem with the fact that Adobe thinks it's already fair as it is.

    My bankaccount also thinks it's fair that my money stays put and does not flow any longer to Adobe, at least not for products where there is a significant difference in price.

     

    I'm curious how many people are doing the same thing. Most people don't voice their feelings on a forum like this, but I hear some talking when I meet other Adobe users. It's quite obvious that Adobe is losing a lot of credit fast in Europe.

    If Adobe is fine with that, no problem, at a certain point in time it will open the market for competition.

    And meanwhile, they don't get my money.

     
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  • Currently Being Moderated
    Jul 24, 2012 5:28 AM   in reply to John Waller

    Oh I would define FAIR somewhere in the region of

     

    US$ 49.99 = 32.2266632 UK£

     

    For a digital download that is, the additional costs for each copy are marginal, things like credit card processing fees, electricity & bandwidth, and a few other considerations keep each copy cost from truly falling to 0. but still it is not £173.52 extra per year that Adobe see fit to charge me because I am not an American. 

     
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  • Currently Being Moderated
    Jul 24, 2012 5:37 AM   in reply to Patrick WOU

    Patrick WOU wrote:

     

    Fair = same price before taxes for US and the rest of the world for the English downloadable version.

    That's one definition (with which I agree but, apparently Adobe remains unmoved).

     

    The downside is that you cannot use the CS6 products.

     

    Have you found alternatives?

     
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  • Currently Being Moderated
    Jul 24, 2012 10:59 PM   in reply to John Waller

    > The downside is that you cannot use the CS6 products.

    > Have you found alternatives?

     

    Yes, the version I already have, CS 5.5.

    Most of us don't need the latest versions.

    We are brainwashed by software companies to think we need all the latest stuff to succesfully do our jobs or hobbies and I'm ready to play that game with them when treated fairly.

    This is not the case with Adobe on this moment, thus I play my own game now.

    The day that CS 5.5 really shows it's age and the situation did not change yet, that's the day I'm going to look for alternatives at other companies.

     
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  • Currently Being Moderated
    Jul 28, 2012 10:17 AM   in reply to Patrick WOU

    I'd just like to say that I was surprised a little bit by the price hike but ya know what?  I don't mind all that much.

     

    Let me put it this way you pay less than £600 per year for the whole collection.  Something that would cost you thousands to buy outright and a few hundred to upgrade each year.  Some people have mentioned they have CS3, seeing as that was launched in 2007, using my awesome maths (totally not awesome or researched in anyway) you would have only started to make the saving under the clouds pricing structure after five years.  BUT you are still on a 5 year old version and it will cost you some more to upgrade.  So in that sense even for its UK price, it still makes perfect sense to buy the product.  (This is of course if you haven't pirated the software, and seeing as the statistics say approx. 30% of all adobe software is pirated, someone on this thread isn't being honest at a guess).

     

    You get 2 installs to use, one for home (freelance in my case) and another for work, so being a Creative Cloud member immediately makes you more employable as a designer.  Hell I'm even gonna charge my workplace extra on my invoices if they want me to use my license for them, so I can offset the price difference that way.

     

    Quite frankly, if you can't earn £50pcm using the creative suite then why are you even considering getting the software?

     

    The only thing that discovering that it isn't $49.99 for me as a UK customer has made me do is delay my purchase of the software while I wait 1 week until I get my next paycheque.  Yes it's annoying that it's more expensive here, but so is petrol, house prices, food and pretty much everything!  Oh yeah and the average UK salary is higher than the US.  It's all relative.

     

    Personally I can't wait to get my hands on all this software!

     
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  • Currently Being Moderated
    Jul 28, 2012 10:40 AM   in reply to DA-Design

    If I understand you correct:

    You are a freelancer. So you would also charge US companies a lower hourly rate than companies within the UK for the same work?

     

    I am sure most could even afford a 5 times higher rate for the subscription and still make profit.

    But this is not the discussion about if you can afford it or not. It's the discussion if you, as non US Company, want to

    help Adobe to make more and more profit at costs of your own company.

     

    Main problem is lacking alternatives, which is always bad for customers.

     
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  • Currently Being Moderated
    Jul 28, 2012 10:54 AM   in reply to DA-Design

    @DA-Design :

     

    1. Are you paid by Adobe or an employee ?

    2. Read the title of the discussion : it's about the difference in price between Europe and the US, not about the Creative Cloud being a better deal than the buy-option

    3. People who pirate Adobe software will not appear on this thread : why would they. They couldn't care less about the price difference. But I guess that after seeing the difference in pricing, some people who are paying might shift to that group. I'm not, but that's me and I have a feeling that I'm becoming more and more an exception.

    4. What makes you think that all people use Adobe software to make money : ever heard about the enormous amount of amateurs that do something with images, movies or websites these days ?

    5. The fact that petrol or house prices are more or less expensive in Europe has nothing to do with this. I'm not going to explain something that obvious, since that would insult my and your intelligence.

     
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  • Currently Being Moderated
    Jul 28, 2012 11:42 AM   in reply to Patrick_N

    Nah I wouldn't charge them a lower hourly rate, but thats because I'm working under UK conditions, and paying UK costs.  If I were to go on a visa to the US for some reason where my costs are lower then it wouldn't be too difficult to lower my rate accordingly.  My rate is decided by the market I'm competing in.  Also, if they charged 5x the subscription rate then you would just buy the Master Collection instead.

     

    Yes I understand that it's a digital product and in the age of the internet that means country's borders don't come into play.  But by that same notion, why should I as a UK customer, earn more in relation to a US customer?  If I pay the same as a US customer, but I charge UK prices, which are higher, I would make more profit.  Then the shoe would be on the other foot with US customers saying they aren't making as much money from the software as UK customers and that is discrimination in pricing too.

     

    Anyway, I'm not here to argue, I'm just pointing out that it's not as bad as you think.  It costs a UK user more to subscribe, but a UK user should also make more money on average from the product by the fact they live in a high cost market.  In the end, the more of you that don't buy the software the better, as it lowers my competition.  I remember seeing a comment earlier on a news item to do with creative cloud that went along the lines of:

     

    "Great, now anyone can be a designer "

     

    It should have an addition of "unless you live in the UK because theyre too cheap to realise how good a deal this is".  Software that I could only use at university or at work because I couldn't afford it I can now use at home (instead of GIMP and InkScape).  I'm genuinely starting to think most nay-sayers are on pirated copies, because that's the only reason why someone would be angry at such a low cost.  After all, wasn't someone saying Adobe Creative Suite was more expensive in the EU anyway before creative cloud in this very thread?

     
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  • Currently Being Moderated
    Jul 28, 2012 11:51 AM   in reply to Patrick WOU

    Seeing as you posted this before I'm going out Ill give you your answers:

     

    1. No, don't be silly.  The fact that that was your first thought above all others says a lot really.

    2. Maybe so, I came here because I wanted to see if there was a way to pay the US price (I'm self-employed, so I'll always try to save money where I can)

    3. Again maybe so, they would be on this thread to maybe find out if they could get a non-pirated version finally?  The point of this price difference actively making people get illegal copies is a bit silly too quite frankly.  If someone was of that disposition they probably weren't going to pay the £32 or whatever the exchange rate comes to anyway.

    4. If you don't intend to use an industry standard software to make money then what exactly is wrong with the open source software?  You can do many things for the web using open source software.  I've been making money from GIMP and InkScape for 3 years since I left university, because I know how to use them effectively.

    5. Yes I know what you're getting at there.  My point was merely that the UK is a more expensive place to live, while most of those extra costs are down to government tax rather than foreign countries seeing the UK as a cash cow, it still stands to reason that any business operating outside of the UK is going to use what the UK consumer expects to pay for any product or service, which is noticeably higher than the US.  Why shouldn't someone make as much money as they can?  Whether it's an individual or a company?

     
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