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AusMosy
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Pricing query

Jul 9, 2012 4:58 PM

Can anyone explain why the Creative Cloud is so much more expensive in AUD than USD given the current exchange rates? The opposite should be true.

399 Views   2 Replies   Latest reply: AusMosy, Jul 10, 2012 4:02 PM
 
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  • Dean Utian
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    1. Dean Utian,
    Jul 10, 2012 6:58 AM   in reply to AusMosy
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    Hi AusMosy,

    I am also in Aus so know about the pricing. This question is going on in a number of other threads in this forum. The official Adobe answer is:

    "Our pricing methodology takes into consideration the costs of doing business in different regions and customer research that assesses the value of the product in the local market. Conditions vary between markets and it’s difficult to make a straight comparison between countries."

    http://desktopmag.com.au/news/adobes-cs6-pricing-explanation/

     

    Not saying it explains things in a way that satisfies people. But, does not look like you will get a more substantial answer than that.

     

    If you were a student, the Aus Creative Cloud price is close to the US price. In fact is slightly less with current exchange rates.

     

    Dean

     
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  • AusMosy
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    2. AusMosy,
    Jul 10, 2012 4:02 PM   in reply to Dean Utian
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    Thanks Dean. Sadly it's a very long time since I was a student, so it's full price for me.

     

    I don't really think a subscription is that expensive for what you get, it's just irksome that here in Australia, with our current exchange rate, we pay more than the USA. Reading the article on the link you provided gives the impression that we are charged the extra basically because Adobe thinks (knows) that they can get away with it. Their protestations about 'local market conditions' appear to be mere marketing fluff to justify their pricing policy.

     
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