what do i need to consider re search engine optimisation?
i.e., what does Bc do automatically and what do i need to look at doing myself?
thanks and regards,
When SEO optimization is enabled the system will generate a sitemap.xml file that is formatted specified for Google, Yahoo, etc which will help optimize the site's ranking.
However there are things that you may need to still do on your end like if needed to hide pages or wanting to avoid duplicate content from being picked up accessing various webmaster tools to configure this outside BC.
For more details please review this article.
BC serves up HTML. If you want to increase your visibility you first have to optimize and target your content. Websites don't need a sitemap to rank. What they do need is quality unique content that is beneficial to end users and is organized into good information architecture structures that allow the user and the search engine spider to understand the structure and context of your content.
That being said, you certainly should leverage page titles that match the content scope of the page and the keywords searchers use (keyword research) to discover or look for that content. Your DOM structure is very important to communicate the weight of page content. Just like a term paper requires structure, to get a good grade, so does your content. Learn HTML elements and when they should be used. A page with no structure typically ranks poorly.
The meta description can help with conversion when that snippet of text is presented to end users in the SERP's (the SE's algorithm choice) but they alone will not help you rank a non- authoritative site / page with poor structure / content.
Ranking products or catalogs displayed via the e-commerce modules requires more effort since there is a lack of control currently over the presentation of catalogs. That should be addressed whenever BC releases Liquid template language for production.
There are plenty of great online resources your can find with simple searches. Study your competitors (the ones that rank) and focus on your content and structure. Good content is easy to share and people will. Share yours socially and build a presence. It takes a lot of work to be in the top of the serps. But it is worth the investment.
thanks for your replies.
i notice that most sites use <meta name="description" content="...
but many don't bother with <meta name="keywords" content="...
would it be true to say that keywords are no longer important for search engines?
also, with Bc, do you still have to independently submit your site to google, yahoo etc.
sorry for my ignorance but i'm new to this game.
thanks and regards,
Yes the keywords Meta tag has been acknowledged to no longer be a factor in search engine ranking algorithms. In the old days it helped but sites abused it. To stem the spam, the search engine ranking algorithms became much more sophisticated and stopped giving it weight. So at this point it would be considered a waste of time to add it to any html page.
In regards to whether you should be submitting your site to search engines, all of majors (Google, Bing/Yahoo) claim that is not necessary and I can confirm that to be true for my clients. The search engine’s continuously scan the web and other signals like browser plugins, browsers (Google chrome), social media, etc. to find new sites to crawl. You can submit your site but it is just as fast to tweet a new site url, add a link to a Google + or Facebook page, or visit it with a Chrome browser. You can also use Google's Webmaster tools to create a site profile and submit a sitemap to kick off a crawl from Google.
Sites can be in the Search Engine (SE) sandbox for a while after being indexed before showing up in the SERPS (search engine result pages) so don't sweat ranking in the beginning. Socal is changing this however. The SE's can't afford to miss our on trending topics in social media so the SE's are sucking social media sites content firehoses and the top SE's have all added "almost real time social results", mixed into the result pages.
It is important to understand that there are billions of web pages being constantly indexed and there is a constant ebb and flow of new sites, and old ones disappearing. Search engines rely more on quality signals these days versus a url or site submission. Get a link from an authoritative site relevant to your sites content. Then get more. Get the social conversation about your site and brand humming. These things will have a quicker and much greater impact than any thing else you can do in the beginning.
You can always monetise in the beginning and beyond with search engine marketing campaigns (PPC) to get transactions flowing versus waiting for "free" traffic via SEO. Good luck.
i've put my site live and removed these lines from my templates:
<meta name="robots" content="noindex" />
<meta name="googlebot" content="index" />
<meta name="robots" content="nofollow" />
will google etc. now start to index my site?
i notice this kind of thing in lots of sites (is that info you get when submitting the site to google?, and is it necessary?):
one last thing, does it create any problems still having domain.businesscatalyst.com now that my site is live as www.domain.com?
thanks in advance and regards,
Hi Frank, your meta and web code is read from top down. You just told the web including google not to follow any links and you just also denied yahoo and bing for example from indexing your site. Google is not the only search engine :)
The code you see is google analytics to track your traffic.
You will want to also set up google webmaster tools.
Go to YouTube type in google seo and look for the official google channel with a guy called Matt Cutts and other team members at google, what they tell you wishes myths and gives good advise.
Some of what you been Told here is correct, some info above are the myths though and not correct.
Registerin not nessariy? Google themselves recommend you get your webmaster tools going.
No sitemap.xml needed? That's not true as well.
Plugins bit is a Myth too.
Meta description being the preferred snippet is again old info and not true any more. You can see for yourself that the latter algorithms specifically for google for example look for the strongest keyword density and relevant meaning so of you have a short strong opening paragraph it will use that.
Jeff is right in other points though such as good code, if you have a lot of inline styles and scripts etc a search bot has to filter and find things.
Think about a desk. You got a clean organised desk in front of you and I ask you to read a sentence from a certain peace of paper.
You will find it and read it quickly.
Paper just everywhere and not organised and just a mess. Now try to find that paper. It will take you longer and you will be more frustrated.
a google bit will give you negative points in some cases of things are bad but mostly won't just give you those brownie points if you make it work too hard.
People like Jeff won't feed you Bad advise because they are just bad, you will hear and even get emails form so called SEO experts.
HOw google forms it's search results is always changing because the web is changing and you have to keep up. Lots of people don't and their thinking gets out of date.
If anyone tells you you need lots of micro blogging sites for example. If you tell them,
: "the Panda update changed that" and they have not got a clue what your on about: walk away.
@ LIAM "People like Jeff won't feed you Bad advise because they are just bad, you will hear and even get emails form so called SEO experts."
Lets discuss what you are referring to as bad advise and base it on something other than your personal cojecture.
For example: Source - Google Webmaster Tools Help - RE: Meta Description -
"The description attribute within the
<meta> tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description."
My client's experience is that Google perfers our written meta descriptions most of the time versus its algorythm and as a result they get better clickthrought rates than similar websites.
@ Liam "....You just told the web including google not to follow any links...."
Hi Liam, you may have misread what Frank said... "i've put my site live and removed these lines from my templates..."
He said he removed them, so if that is the case, then he has done the right thing so they can be indexed.
Content is not strong enough and needs work. Content is king :) that's a bit softer tone then what you said before :p Frank.
I always finding our paragraphs are stronger which is great, they should be.
Ok cool Fubals, formatting is not great on iPad for posts, can be hard to read.
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