Indesign will be limited to the effects you can create. But here are some things you can try... You can add a radial grad to text in a frame, like top image. You can separate each character so the effect is different on each character, like middle image. You can try multiple images with different effects, transparencies and layer them, like bottom image
Thanks for all the feedback. The examples Jeffrey_Smith provided are nice but not, as he pointd out, exactly what I was looking for. I would be interested in seeing how that last one came together though.
Interesting that Mike Rankin is mentioned here. I actually got that chrome effect from his 'InDesign FX' tutorial on lynda.com. I was considering attempting to contact him directly at creativepro.com (says he is editor in chief there) or indesignsecrets.com with the question. Maybe I will now.
Thanks again too all.