Text Animators and Effects are two different tools. Effects can be seen in the timeline as well as the Effects Control Panel. Text Animators will only show in the timeline.
I imagine what happened here is that there was an Animation Preset applied to your text. This automatically adds Animators and keyframes that you can adjust any way you want. If you want to see all of the keyframes that were applied, type 'u'
The best way to determine what Preset was applied is to look at what the text is doing. All of our prebuilt Animations have descriptive names. I don't know the Italian either, but for example 3D Flutter In From Right will give an idea as to how it will look. You can browse the Animation Presets from the Animation menu to see examples of each in Bridge. There is a handy video.
To find the Animation Presets for Text, bring up the Animation Presets in Bridge or look in the Effects and Presets panel. Animation Presets should be at the top. Inside the Presets, look for Text, then choose the behavior you see.
One more tip -- Animation Presets are set to a default of 2 second duration. You are not held to that -- you can change the speed and settings of any keyframes you want!
