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SEO for products

Aug 3, 2012 1:22 AM

Tags: #database #product #description #meta #canonical

We have a shop with around 4500 products and 100's of catalogues in it.

We have given it an overhaul and want to make it SEO proof. 

 

We would appreciate feedback on our solution:

 

FOR PRODUCTS (CANONICAL):

Weve put in a rel="canonical link" in the large products layout template and the custom 4 tag fills in the canonical url. This is then pushed into the head section.

<link rel="canonical" href="{tag_custom4}"/>

 

FOR PRODUCTS (META DESCRIPTION):

<meta name="description" content="My site is provides {tag_name} products including {tag_custom1}, {tag_custom2} & {tag_custom3}." />

This is then pushed into the head section.

 

Has anyone tried this method. 

 

 

 

NOTE:  FOR CATALOGUES

Does anyone know how you can download the catalogue spreadsheet with the current catalogue data in it.? We seem to be only able to download the template.

 

Thanks for you assistance and advice

 

Jay Jay - Broadbeach Media

 
Replies
  • Liam Dilley
    4,040 posts
    Feb 28, 2012
    Currently Being Moderated
    Aug 3, 2012 2:03 AM   in reply to Jay Jay BBM

    CANONICAL:

    May I ask why? In that sense it has no relevence.

    Conicial is a suggestive meta for search engines like google, not a directive, they can choose to ignore it. The goal of conical in a product sense for eCommerce is if you have a product under multiple catalogs and thus multiple URLs. You apply this to the one url you want to inform search engines is the prefered one to use and rank on.

    With your implementation this adds it to all possible links thus non relevent.


    If it is to suggest in terms of the development url - site.businesscatalyst.com (or branded site url) then not useful either. All you do for this is go to the development url in the doman manager, edit and click the new tick box that does a perminant redirect of all those URLS.

     

    DESCRIPTION:

    That is fine but you are using all your custom fields up and have repitition, it is better to just use one custom field and have it as all the description so you can say differently for each product and easily managed via the spreadsheet import / export.

     

    Catalogs:

    Yep, was not that long ago you had nothing

     

    Hope that helps.

     

    Note:

    For anyone that suggests using the editor page properties for Meta on products, add a description, change it or remove it and add a new one. Go to the product page and view the source. See all those empty description meta tags that come before the last one you did and so the first read by google? - That is useful hey

    Just one of a number of issues using that - dont

     
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