My client is looking for a way to be able to target his newsletters/campaigns by state.
The way that I think I should be able to do this is for me to set up the subscribe form so that it adds the user to multiple mailing lists. Is this doable? If so, do you think there's some resource floating around that could help?
I am open to doing this using an alternative approach, if one exists.
Thanks in advance!
One way you could do this is create a webform (or modify an existing one) and add all the mailing lists you have to it, something like this -
You can also do this at the time the user subscribes to your system, the mechanism is simmilar, only this time you have to decide what mailing list to check depending on what the customer enters in the "State" text box.
One other thing you might want to do is enable the automatic opt-in feature - usually the user is sent an email adking him to confirm he wants to subscribe to that mailing list. You can bypass this and make the experience seamless to the user by adding "OPTIN=true" to the action of the form, see this thread - http://forums.adobe.com/message/4425547 for more details on how to add this functionality.