No, I've seen alot of publishers go upto 500-600 megs. It's also location dependent, in some countires, users are concerned about the download size and related costs, so you will have to consider what your users would like. If your magazine is a Monthly/Weekly magazine, go for lesser size. 300 MB is okay if you have used Videos/Animations etc.
Its a bi-monthly. I can probably still load a ton of video in it by embdedding it. My iPAd is a iPad 2. but wi-fi only So I'm judging it upon my own tolerance level and my own access. The bulk of our readship will be in the U.S. to start but I know by reading my Facebook anayltics we have a overseas market. If I have to worry less about file size than I am currently I'm cool with that.
Anybody else reading this thread feel the same way? That 500 megs is acceptable?
Personally I think 500MB is too large especially for a subscription magazine. Although I initially thought is was all about the time and bandwidth for downloading, I think it's also unacceptable in terms of space on users' tablets which tend to be 'do it all' devices rather than dedicated to magazine reading. Our family iPad for example has quite a few movies for the kids when we travel.
However, the size is dependent on content - larger folios might be appropriate for some audiences who expect a lot of video for example, but otherwise I think it's wise to design around overlays that tend to bloat the overall publication. For example, the same video in horizontal and vertical orientations is quite wasteful.
Just my NZ$0.02
I'm going to split the diffrence. Smaller sized vids I'll embed and place directly in In Design and the larger videos will be embedded YouTube links to our "How-To" videos etc. I don't expect it to top out to be more than 300 megs and still have all the content I wanted to include to begin with. (with about 150 pages worth of content).
We publish a weekly mag (about 150 pages for 40 articles. Search "M Magazine" in the AppStore).
We decided to keep our folios under 250 Mo, and some customers say it's heavy!
Anyway, don't forget that 250 Mo folio on iPad2 means 500 Mo on New iPad...
We had misgivings about publishing a monster for Retina display (twice the size of the previous issue). Ours is a high end photography magazine and our hunch was that people would see the size as being evidence of uncompromising image quality (which it is). At 1.4 gigs the Photographer's i Magazine is a serious download. So far we have only had a few complaints.So I guess it all depends on the subject matter and intended audience.
Europe, Middle East and Africa