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Why does the creative cloud cost more in Australia than US

May 17, 2012 4:44 PM

  Latest reply: Claudio González, Feb 12, 2013 1:59 PM
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  • Pierre Courtejoie
    7,043 posts
    Jan 11, 2006
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    Jul 13, 2012 12:31 PM   in reply to Claudio González

    "There are no Adobe ads in the local media." Even in graphic design, photography magazines? they don't support OFFF, or other festivals/conventions/user groups? I'd be surprised if it was not the case.

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    Aug 10, 2012 10:57 AM   in reply to Pierre Courtejoie

    Sorry to bump an old post, but here's something worth a mention-


    If you buy Adobe CS6 Master Collection (outright, not creative cloud) in the Australia Adobe education store, you can buy the download version for $549 AUD.. And you don't pay GST. Compare this to the US store, where it is priced at $799... and, yes, depending on the state, there are sales taxes in the US.


    So to my fellow Aussies, if you really need the Adobe programs, wouldn't it be worth enrolling in a TAFE or university, getting your ID card, send a copy to Adobe, buy the programs at a huge discount. You could always then withdraw from your course?


    Here's my situation-


    I'm an Australian citizen currently living in the US on a student visa studying graphic design at college. As I still have credit cards with an Australian billing address, it was a better deal for me to purchase from the Australian store. I purchased from the Australian store, submitted my student ID card from the US college, which Adobe happily accepted. I am the envy of my classmates who have to dish out hundreds more.


    So Australians don't always get the worst deal.

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    Nov 1, 2012 3:58 AM   in reply to Frenchy74

    This interview (from 2007) with the vice-president of product management in the Creative Solutions Business Unit at Adobe brings some light to the issue:



    Some excerpts:


    "We do testing in each region and get feedback from customers. We have not found that the value fluctuates much over the years. The value associated with CS3 is incredible, and customers react to that. What I've been hearing from customers is that they see the value and appreciate it."


    "We don't take into account the currency per se when we're determining the value of the products in the local market."


    "We establish pricing in each of the regions based on what we've seen historically and the value of the product."


    "The process of establishing pricing is rigorous; we go through extensive market research."



    Bottom line: Adobe fixes its prices outside U.S. based on the value perceived by the users. In the case of Brazil (where I live), Adobe's researchers concluded that we love so much its products that we are eager to pay US$ 95 for a Creative Cloud subscription that costs US$ 50 for North Americans. Or that we are very proud for paying US$ 2,525 on a CS package that U.S. residents  buy for US$ 1,299.

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    Dec 18, 2012 5:02 AM   in reply to Frenchy74

    Answer following one question survey if you want Adobe to know how you feel:



    Please pass on to any Adobe CS users you know - the more the merrier



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    Dec 19, 2012 1:55 PM   in reply to deane4work

    What we need in an empowered international antitrust commission...

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    Feb 12, 2013 1:59 PM   in reply to John T Smith

    Good for Australia and the Australians. Wish other countries, mine included, would do the same...

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