Thanks Bob – we're very proud of it. It's fully native, with image sequences, videos, Adobe Edge animation, and has the pedigree of a multi award-winning history in print behind it. We've already been asked by PPA Scotland to enter it for the next round of design awards. So we are, it goes without saying, delighted with what the DPS tools have allowed us to achieve.

Thanks again!

Renny

Hi Gustavo – answers below. Hope they help!

Your magazine is published every: week / fortnight / month / two months... What kind of magazine are you? I mean: Are you a suscription-based magazine with a very specialized basis of readers, a magazine sold at the general shops..?

This magazine is quarterly, expecting to increase frequency in due course. It has an existing print subscription audience.

How many designers - layout folks are in your team?

I have a nine-strong team of kick-*** designers.

Has the iPad Version added much extra work? I mean: Is it like making another issue or just like adding some extra work to each issue?

We opted for dual-aspect ratio and maximim functionality, so we created new templates, style sheets etc (using Adobe CS5) to support the digital version of the magazine. In that respect, it is like creating another issue, with the added task of creating two layouts for each and every page layout. However, I understand the layout adjustment featured within CS6 eases that burden considerably!

Do you finish the iPad version at the same time as the paper one or do you make it after printing the paper version?

I would not recommend doing both at the same time, unless you have a very large team, and a cast-iron guarantee that all assets are cleared for publication before you commence layout.

It's also worth considering getting your 'flat' DPS layouts approved by stakeholders before you start overlaying multi-state objects.

Has the iPad version increased a lot the pre production and planning work? Have you had to change much the way you prepare and produce each issue?

We now brief photographers to give us more options from their photoshoots. I shortlist preferred imagery with both formats in mind, but I don't try to second-guess what will work best in print or on iPad.

Have you explored other ways of preparing the Ipad version aside from Adobe DPS? If so, why did you decide the DPS way?

We don't put all our eggs in one basket. We're looking at using PageSuite and have looked at Zineo, and Yudu in the past.

DPS is great. Adobe just 'gets' what I want to achieve. However,  it's not the fastest, certainly not the cheapest, nor the least complex way to get your magazine published on Apple Newsstand. It might not be for you.

I reckon that if Adobe can streamline the workflow, make it easier to develop for different platforms, and get the pricing structure right then I could see DPS being a part of every publisher's content distribution hub.

Are you using the professional Adobe DPS or the enterprise edition?

Professional

You use the two orientations approach (brave hearts, indeed!). How do you do the two versions? Do you use templates and then start from there, do you base your versioning on fluid-layout or something in betwen?

We do a portrait layout, then a corresponding landscape layout for each page within the same document. Once you get into a rhythym it's not that hard. As mentioned earlier, we're looking forward switching to CS6 to help make it easier!

You seem to have discarded the PDF format for the DPSpreparation (choosing thus PNG and JPG), why? Any particular reason?

We understood PDF was for non-native designs, ie for magazine's that required a 'pinch and zoom' functionality in order to read the content (which we didn't need). I see from other comments (Neil Enns) that PDF format might well be a viable DPS preparation route. We haven't tried it tho.

How do you deal with ads?

With a firm hand!

Joking aside, planning ads for DPS publications is pretty straightforward, and the 'Hide from TOC' function is pretty nice too.

If you had to give one —and just one— piece of advice to somebody starting this way, it would be...?

Expect the terrain to change. If you find yourself running uphill, focus on the goal rather than the hill.

No problem. Will let you know next time I'm in Madrid. Best of luck!