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Pro Edition - Best Business Practice

Nov 15, 2012 4:53 AM

Tags: #business #professional_edition #pro_edition

Hi guys,

 

It is time to take a decision here, and I'd like your opinions on this issue. I have spent the past 2 months on learning DPS on my own and with the lovely help of this Forum. (Thank you all!)

 

We are about to purchase a Pro Edition License in order to attend a client who wants to publish a multi-issue app (a quarterly magazine). After asking for prices and having a chat with some of DPS representatives in Brazil, we found out that "multi-issue apps needs to be continuously feed by a DPS license" in order to have it available for download on App/Play/Amazon Store. That's what I got:

 

(1) If we buy a license now and decide do not renew it next year, all the multi-issue apps made during this period would be lost.

 

(2) If we buy a license now, it would finish by November 2013. If we buy a Fulfillment (let's say 25,000 commit) by June 2013, we would lose that too by November, because multi-issue apps are all hosted in Adobe's servers and the only way to keep them available and working on the apps Stores is keep paying the DPS license.

 

If that is correct, I have to say this is completely unfair. If the actual price of DPS Platform is based on costs for "plugins package" + "host", when the license finishes we should be able to pay (at least) just the price of "hosting"!

 

Could someone clarify/confirm that and give us a light on what would be a good practice on how to be offering services using Adobe DPS?

 

For what I have figured out on another discussion: http://forums.adobe.com/message/4053867#4053867 we should better ask clients to buy all licenses and certs (including DPS, iOS/Android Dev/Dist certs) and just charge them design/development/production costs. (?)  But regarding DPS costs, that wouldn't be affordable/viable for some clients.

 

How are small businesses or startups managing that? I would appreciate those who could share their practice/experience.

 

Regards!

1702 Views   6 Replies   Latest reply: Mōtum, Dec 4, 2012 9:02 PM
 
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  • cgv.br
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    1. cgv.br,
    Nov 15, 2012 9:14 AM   in reply to cgv.br
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  • Himanshu Singh
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    2. Himanshu Singh,
    Nov 15, 2012 6:52 PM   in reply to cgv.br
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    (1) If we buy a license now and decide do not renew it next year, all the multi-issue apps made during this period would be lost.

     

    • Your App would still be in App store and users who have already downloaded content would be able to still view it, however Adobe will stop hosting your Folios and users will not be able to download un-downloaded issues or re-download any issues.

     

    (2) If we buy a license now, it would finish by November 2013. If we buy a Fulfillment (let's say 25,000 commit) by June 2013, we would lose that too by November, because multi-issue apps are all hosted in Adobe's servers and the only way to keep them available and working on the apps Stores is keep paying the DPS license.

     

    • Yes, you need an active DPS subscription to make it work.

     

    If that is correct, I have to say this is completely unfair. If the actual price of DPS Platform is based on costs for "plugins package" + "host", when the license finishes we should be able to pay (at least) just the price of "hosting"!

    • The point has already been discussed earlier and I do not think that this would be implemented anytime soon.

     

    • In case you do not wish to renew your subscription, go in for Built in Single Apps instead of Multi Issue apps, you can go ahead and opt for Creative Cloud Subscription. In case Multi-Isse apps is the only option for you, then you will have to renew your DPS Subscription.
     
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  • cgv.br
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    3. cgv.br,
    Nov 19, 2012 11:23 AM   in reply to Himanshu Singh
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    Many thanks Himanshu.

     

    Single Apps wouldn't suit us, as it is not possible to make a bookstall in a single edition.

    We do wish to renew it next year, in case we do it now. The thing is, we don't know how far it will be worth keeping the license, as we are a startup.

    That's why I asked how are starting companies managing it.

     

    Anyway, thanks again!

     
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  • Mōtum
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    4. Mōtum,
    Dec 4, 2012 8:45 PM   in reply to cgv.br
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    Honestly, we are stuggling with this. For a person that just wants to publish a single title with multiple issues the price is proving to be too high.

     

    Everything I read about how a magazine app should work goes against what Adobe does. We would love to publish more smaller issues of content but that would generate more downloads= more cost.  So instead we end up publishing less frequently and are very actively searching for another solution even though we will lose all of our issues so far.

     
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  • Himanshu Singh
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    5. Himanshu Singh,
    Dec 4, 2012 8:54 PM   in reply to Mōtum
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    Publishing on All platforms - Android/Amazon/iOS may gives you more revenue. For increasing revenue. I'll suggest bringing in Ads for the magazine as other publishers if you wish to keep the Magazine Free. You can use Social sharing option to generate interest in your magazine as well. When you compare the revenue generation that your Magazine could generate accross all platforms and the features provided, the price seems appropriate for Professional Edition.

     
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  • Mōtum
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    6. Mōtum,
    Dec 4, 2012 9:02 PM   in reply to Himanshu Singh
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    So you are now an expert on our niche magazine, our audience, and our marketing?

     

    Selling ad space in a very niche magazine has been very difficult for a platform that many do not fully understand yet.

     

    I can think of a dozen examples where someone might want to publish a single title, multi issue publication where $500 a month + $0.30 a download is outrageous.  This platform would be ideal for newsletters by organizations like churches, HOAs, small businesses of all sorts, social clubs etc. 

     

    Ideally we would love to follow the advice of publishing smaller issues more often, but if we break an issue down into 3 parts it will now generate 3x more downloads than a single issue, so is 3x the cost!

     
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