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e-newsletter using Dreamweaver

Nov 29, 2012 9:31 AM

can someone recommend a book on how to create a e-newsletter using Dreamweaver

 
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  • Currently Being Moderated
    Nov 29, 2012 9:46 AM   in reply to usbPOT

    I doubt there's really a book available. There are only a handful of rules to follow with creating html for an html email in DW.

     

    1. Use css sparingly. External css files won't work in most email clients and <head> tags are stripped in others, so embedded css isn't something to rely on either. If you need to use css and don't mind some email clients not seeing it, you can use inline styles.

     

    2. Because css is unreliable, using old fashioned table layouts is the norm.

     

    3. Absolute links only. This goes for links to images and files. Relative links wouldn't work unless a user were to download a zip file contining all of your images and pages, then open it. That's just never going to happen, so you need to link all of your images to files you've uploaded to a server somewhere.

     

    4. Due to spam filtering software, be careful of using an image based layout without a large block of html text. Make sure you use alt attributes for your images in case they are not downloaded initially by your recipient's email client.

     

    5. Keep it small, width wise. Most people do not open their email application full screen. Scrolling left to right is annoying. Staying around 600px or so (IMHO) helps keep that from happening to your recipients.

     

    6. Don't email 1000's of people yourself. Use a service like http://www.iContact.com or another similar mass email service provider. It's very easy to set off corporate level spam filters if you use your personal email to send out a mass newsletter or marketing piece and it really sucks to be blocked by yahoo, hotmail or gmail at your personal address.

     
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    Nov 29, 2012 5:29 PM   in reply to Jon Fritz II

    Rather than purchase a book, have a look here http://www.webassist.com/php-scripts-and-solutions/powermessenger/

     
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    Nov 30, 2012 5:46 AM   in reply to Ben Pleysier

    Mailchimp has some good resources but they all echo what Jon said:

     

    http://mailchimp.com/resources/

     
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    Nov 30, 2012 5:59 AM   in reply to usbPOT

    The MC resources do contain examples in them. They don't teach you how to code HTML tables, they assume that part of the knowledge comes elsewhere.  What they aim to teach you is how to take your knowledge of HTML and CSS and focus it on creating emails.  Do you feel comfortable with HTML & CSS or is that more of what you are looking for?

     
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    Nov 30, 2012 7:00 AM   in reply to usbPOT

    In addition to all the good suggestions above, I would add this tip -

     

    ALWAYS TEST IN THE VARIOUS EMAIL CLIENT VERSIONS

     

    How it looks in a browser is irrelevant

     
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    Nov 30, 2012 2:41 PM   in reply to usbPOT

    HTML E-Mail & Newsletter Blasts: What you need to know

    http://alt-web.com/Articles/HTML-Emails.shtml

     

    Creating Cross Client HTML E-Mails in Dreamweaver

    http://www.adobe.com/devnet/dreamweaver/articles/html_emails.html

     

     

    Coding HTML E-Mails & Newsletters

    http://articles.sitepoint.com/article/code-html-e-mail-newsletters

     

     

     

    Nancy O.

     
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    Dec 1, 2012 8:28 AM   in reply to usbPOT

    I'd suggest 650px wide

     
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    Dec 1, 2012 9:48 AM   in reply to usbPOT

    I suggest no more than a 600px wide, basic table layout.   That seems to fit most email clients.

     

    Nancy O.

     
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