I am doing a logo design which comprises text sitting on top of a png image. The original png image has a transparent background.
When I save as .eps, I get the message "The document contatins artwork that requires flattening". So I select the image, Object > Flatten Transparency and it saves fine.
But now it's put a white background behind the image. I need the entire logo to be tranasparent.
Where am I going wrong?
Where am I going wrong?
1. Saving as EPS. The format doesn't actually support raster transparency. The raster portions of your art would need a clipping path/mask to hide the white pixels. EPS is essentially an obsolete format. With very few exceptions, (usually accommodation of an antiquated workflow), there's no reason to use it. AI and PDF won't give you that problem.
2. Using raster elements in a logo.
Useful thank you. I thought EPS was the indsutry standard format to allow scaling without loss of resolution. But I can supply AI no problem.
Is there anyting I could have done with the original PNG art before placing it, that would have eliminated this problem? Are you suggesting I just shouldn't be using PNG artwork in a logo design?
Are you suggesting I just shouldn't be using PNG artwork in a logo design?
But to some extent, it depends on what you mean by "logo." Many people will say they're "designing a logo," when the only place the design might ever appear is at the top corner of a web page.
A true brand/identity design must be developed with many more applications in mind. Real logo design pros typically produce logos in 100% vectors, and often in only one color. That's because if the design works in one color, it serves as a sort of "lowest common denominator" from which it can be made to work in everything from fax cover sheets to billboards, screen or pad printing, embroidery, vehicle graphics, signage, cut vinyl, and many more. Quite a few of those allow for additional color and effect-based embellishments, but they all build on the designer's one-color basis.
Very helpful thank you, I am learning every day how to improve my work and be a better designer from this forum.
This was a case where my AI skills are not yet developed enough to design from scratch the artistic element the client wanted (a washed out watercolor effect) so I purchsed a PNG graphic from another designer. Looks beautiful and the client is delighted but I'm just trying to figure out how to ensure the files I hand over are good.
Thank you for all help.