Hotspots let you create a region that, when clicked, takes you to a
destination-- like on a web page. See FM11 help:
There is a video there, too.
And if you like listening to the narrator of the video... I'll be doing a series of 5 Adobe TCS webinars between now and the end of August. The first is starting at 10am Pacific today. Make sure to tell any colleagues that use Fm, Rh, Cp, EPUB.
How-To Webinar: FrameMaker DITA output to PDF — adobe.ly/14ZzI3E
Matt R. Sullivan
co-author Publishing Fundamentals: Unstructured FrameMaker 11