About starting to discover Search Engine Optimization:
1) Fully understand your markup language.
2) Work first BEFORE anything on CONTENT not on black hat "tricks" and or on white hat inbound links.
3) Expand the content so that you become an authority on the subject of the keyword phrases you wish to appear well ranked for.
4) Avoid the error of going all over the internet looking for the "ONE WAY TO SUCCESS" posts. There is NO such thing. Google does not rank all sites and blogs by the same values. Some are simply in the top ten for middle to complex keywords and keyword phrases because of their AGE and the AUTHORITY factor (that they contain original content with good outbound links WHILE OTHER BLOGS AND SITES are listed in the top ten ON REGIONAL search because of inbound links (example: You are better ranked on
Google.FR if you have FRENCH blogs from FRENCH servers linking to you as well as being yourself hosted on a FRENCH dot fr domain or a in France hosted dot com). And there are certain pages which are ranked simply by the volume of search requests for that page. And then there are others which appear and remain in the top ten because they are rated by Google with what is called PageRank .... and on and on.
In other words before you end up getting depressed and giving in to purchasing Adwords (sponsored links) try the following:
5) Set your objective to 3 keywords or keyword phrases per page.
6) Start to NAME YOUR PAGES with your keywords and name your folders as well - but try to do this ALL in small letters with dashes between words.
7) Install Google Webmaster Tools.
10) Take a break and start again - the key to success is WORK. Nothing else will give you lasting success as honest effort.
