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Johannes Eckert
Johannes Eckert
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Question about Omniture Tracking Privacy/Policy

Oct 21, 2011 6:10 AM

since here were some people from omniture or at least had some good knowledge about omniture tracking details:

 

How does Omniture App tracking apply to EU/German data privacy protection laws?

Some of them are quite strict, depending on the region the app is used.

 

But most of them require the user to be informed and agreed about the tracking (sth. like an EUA) and the data needs to be protected, stored inside the EU and totally anonymized.

(e.g. saved IP numbers must not contain the last 2 blocks).

 

How can we assure our clients that the apps we create for them apply to data privacy rules?

 

It looks like we can not turn off tracking (the checkbox is always activated) and the server omtrd.net sits in Minnesota, USA.

 

any help much appreciated.

 

—Johannes

897 Views   3 Replies   Latest reply: Lukasz Kawecki, Oct 23, 2011 6:28 AM
 
Replies
  • Anselm Hannemann
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    1. Anselm Hannemann,
    Oct 21, 2011 6:12 AM   in reply to Johannes Eckert
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    Just want to participate to this topic to be notified for answers.

     

    But as an addition: Why do we have to enable tracking for a magazine? What if we, as customers, won't enable tracking inside the app?

     
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  • Alex WD
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    2. Alex WD,
    Oct 21, 2011 6:49 AM   in reply to Anselm Hannemann
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    It's possible for a publisher to completely opt out of Omniture reporting should they so wish. If the customer makes it clear when submitting their details that they do not wish to be included in the analytics reporting, the provisioning team will leave them out of it.

     
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  • Lukasz Kawecki
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    3. Lukasz Kawecki,
    Oct 23, 2011 6:28 AM   in reply to Johannes Eckert
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    Good question Johannes! Lets wait for Adobe's answer.

     

    By the way I think it is a custom made EULA that shall inform people what kind of data is being tracked and for what reasons. Please see 'Wired Magazine 3.5 Licence Agreement' for example

    http://itunes.apple.com/pl/app/wired-magazine/id373903654?mt=8 .

     
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