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Why Creative Cloud for Europe is so expensive?

Apr 30, 2012 1:52 AM

Tags: #creative_cloud #price
  Latest reply: nj82, May 18, 2013 7:10 AM
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  • Currently Being Moderated
    Jun 22, 2012 3:11 AM   in reply to DAndrews1969

    I kind of understand their reluctance for defending Adobe's pricing policy here. They're support representatives - that's not them who came up with these ridiculous prices. I'm pretty sure they're all intelligent people and don't enjoy feeding people loads of BS explanations they probably don't believe in either, just as much as we don't like to hear them. But as much as I don't hold on high hopes for any Adobe employee showing up here with "guys, we just realized it was dumb, here, we just lowered the prices" anytime soon, I still hope this thread gets mentioned to whoever is in charge of their pricing strategy there. Looks like they are probing just how much they can squeeze Europeans before they moan too much and hopefully this thread, among others, is a proof that "too much" is already.

     
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    Jun 22, 2012 3:22 AM   in reply to Zbig T.

    Perhaps we should find the email address for

    Mark Garrett

    Executive Vice President and Chief Financial Officer

    and express our concerns over Adobe's pricing policies.

     
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    Jul 5, 2012 4:55 PM   in reply to Zbig T.

    Yup, searching for proffesional sound and video editing software, not to mention need for graphic to my websites, I can report that adobe is on my black list for those products.

    It is pain to work around psd format, but it can be done. Same for the video where is my top contender avid, thanks to final cut pro x failure.

     

    To be honest I am surprised adobe is still in business with this kind of policy, but then again, so is plenty others. I cringe every time I see the Nikon pricing too...

     

    Bottom line? There are alternatives, use them! Moaning is not good for anybody.

     
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    Jul 5, 2012 7:04 PM   in reply to David__B

    Was just reponding to a similar post in another thread.

     

    David's first reply was very much in the Adobe company line, that is often stated as follows.

    "Our pricing methodology takes into consideration the costs of doing business in different regions and customer research that assesses the value of the product in the local market. Conditions vary between markets and it’s difficult to make a straight comparison between countries."

    http://desktopmag.com.au/news/adobes-cs6-pricing-explanation/

     

    There are many articles, blog posts and other discussions about the above where people don't really buy the 'cost of doing business' being so much higher, particularly with products in English (other languages have development and maintenance costs that could result in those products being more expensive).

     

    In Australia, I have seen that the Creative Cloud price is significantly higher than the USA. However, the educational price for Creative Cloud is in line with the US price. In fact, with current exhange rates, it's slighly cheaper. So, taking the Adobe model of pricing to regions based on what they can bear, they have realised that education would not bear this inflated price.

     

     

    Dean

     
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    Jul 11, 2012 1:39 PM   in reply to Dean Utian

    In the meantime, just set up a new adobe ID, with a different email address,and with an Billing address in USA. Then you can pay in USD. You will need to uninstall and re-download apps. Another grumpy customer BTW. Can't even buy in local currency and have to buy in overinflated AUD.

    Only if you have an office in US of course ;-).

     
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    Jul 11, 2012 8:39 PM   in reply to danr7

    Danr7 wrote:

     

    In the meantime, just set up a new adobe ID, with a different email address,and with an Billing address in USA. Then you can pay in USD. You will need to uninstall and re-download apps. Another grumpy customer BTW. Can't even buy in local currency and have to buy in overinflated AUD.

    Only if you have an office in US of course ;-).

    It may be a bit more involved than that.  The current system is going to require an internet connection, and I am sure that when you would try to do what you are saying that the Adobe system is going to see that tthe purchasing location is not a U.S. location.

     
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    Jul 11, 2012 11:42 PM   in reply to urdaddi

    urdaddi wrote:

     

    It may be a bit more involved than that.  The current system is going to require an internet connection, and I am sure that when you would try to do what you are saying that the Adobe system is going to see that tthe purchasing location is not a U.S. location.

    Nah, I don't think they're going to spy on your IP address location - that's not their business where is your TCP connection currently originating from. And even if they did, that's no problem using a proxy. The thing is the card you're using to pay has to have a US billing address and that's what they're verifying, from what I know.

     

    But all of this aside, to me it boils down to one simple thing: if they don't want my money, they won't get it. I'm not going to "cheat" their system, I'm not going to be like "just take my money, pretty please, with a cherry on top". That'd be just humiliating. I don't want to feel like a fraudster just because I'm not willing to pay their European/Australian/Rest-of-the-World-tax and not buying their "higher cost of doing business" BS. Simple as that.

     
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    Jul 22, 2012 1:16 AM   in reply to Dean Utian

    When is the Adobe going to answer all those questions here? Please do so.

     
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    Jul 23, 2012 6:48 AM   in reply to jakubkrcmar2

    jakubkrcmar2
    >When is the Adobe going to answer all those questions here? Please do so.

     

    An Adobe person has already given their stand. I also included a quote that reflects the Adobe position. It is not an argument many feel is substantial or even valid. However, it is what Adobe have decided upon and we're not going to get aything more at this time.

     

    Dean

     
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  • Currently Being Moderated
    Jul 24, 2012 3:43 AM   in reply to Dean Utian

    putting my money where my mouth is. I am not buying this until the US / Uk price disparity is fair.  Rip off Adobe lost another customer

     
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    Jul 24, 2012 4:01 AM   in reply to Tekano_bob

    Tekano_bob wrote:

     

    putting my money where my mouth is. I am not buying this until the US / Uk price disparity is fair.

    Define fair.

     

    Adobe believes it's already fair and it won't changing any time soon.

     
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  • Currently Being Moderated
    Jul 24, 2012 5:04 AM   in reply to John Waller

    Fair = same price before taxes for US and the rest of the world for the English downloadable version.

     

    I have no problem with the fact that Adobe thinks it's already fair as it is.

    My bankaccount also thinks it's fair that my money stays put and does not flow any longer to Adobe, at least not for products where there is a significant difference in price.

     

    I'm curious how many people are doing the same thing. Most people don't voice their feelings on a forum like this, but I hear some talking when I meet other Adobe users. It's quite obvious that Adobe is losing a lot of credit fast in Europe.

    If Adobe is fine with that, no problem, at a certain point in time it will open the market for competition.

    And meanwhile, they don't get my money.

     
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  • Currently Being Moderated
    Jul 24, 2012 5:28 AM   in reply to John Waller

    Oh I would define FAIR somewhere in the region of

     

    US$ 49.99 = 32.2266632 UK£

     

    For a digital download that is, the additional costs for each copy are marginal, things like credit card processing fees, electricity & bandwidth, and a few other considerations keep each copy cost from truly falling to 0. but still it is not £173.52 extra per year that Adobe see fit to charge me because I am not an American. 

     
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    Jul 24, 2012 5:37 AM   in reply to Patrick WOU

    Patrick WOU wrote:

     

    Fair = same price before taxes for US and the rest of the world for the English downloadable version.

    That's one definition (with which I agree but, apparently Adobe remains unmoved).

     

    The downside is that you cannot use the CS6 products.

     

    Have you found alternatives?

     
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    Jul 24, 2012 10:59 PM   in reply to John Waller

    > The downside is that you cannot use the CS6 products.

    > Have you found alternatives?

     

    Yes, the version I already have, CS 5.5.

    Most of us don't need the latest versions.

    We are brainwashed by software companies to think we need all the latest stuff to succesfully do our jobs or hobbies and I'm ready to play that game with them when treated fairly.

    This is not the case with Adobe on this moment, thus I play my own game now.

    The day that CS 5.5 really shows it's age and the situation did not change yet, that's the day I'm going to look for alternatives at other companies.

     
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  • Currently Being Moderated
    Jul 28, 2012 10:17 AM   in reply to Patrick WOU

    I'd just like to say that I was surprised a little bit by the price hike but ya know what?  I don't mind all that much.

     

    Let me put it this way you pay less than £600 per year for the whole collection.  Something that would cost you thousands to buy outright and a few hundred to upgrade each year.  Some people have mentioned they have CS3, seeing as that was launched in 2007, using my awesome maths (totally not awesome or researched in anyway) you would have only started to make the saving under the clouds pricing structure after five years.  BUT you are still on a 5 year old version and it will cost you some more to upgrade.  So in that sense even for its UK price, it still makes perfect sense to buy the product.  (This is of course if you haven't pirated the software, and seeing as the statistics say approx. 30% of all adobe software is pirated, someone on this thread isn't being honest at a guess).

     

    You get 2 installs to use, one for home (freelance in my case) and another for work, so being a Creative Cloud member immediately makes you more employable as a designer.  Hell I'm even gonna charge my workplace extra on my invoices if they want me to use my license for them, so I can offset the price difference that way.

     

    Quite frankly, if you can't earn £50pcm using the creative suite then why are you even considering getting the software?

     

    The only thing that discovering that it isn't $49.99 for me as a UK customer has made me do is delay my purchase of the software while I wait 1 week until I get my next paycheque.  Yes it's annoying that it's more expensive here, but so is petrol, house prices, food and pretty much everything!  Oh yeah and the average UK salary is higher than the US.  It's all relative.

     

    Personally I can't wait to get my hands on all this software!

     
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  • Currently Being Moderated
    Jul 28, 2012 10:40 AM   in reply to DA-Design

    If I understand you correct:

    You are a freelancer. So you would also charge US companies a lower hourly rate than companies within the UK for the same work?

     

    I am sure most could even afford a 5 times higher rate for the subscription and still make profit.

    But this is not the discussion about if you can afford it or not. It's the discussion if you, as non US Company, want to

    help Adobe to make more and more profit at costs of your own company.

     

    Main problem is lacking alternatives, which is always bad for customers.

     
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    Jul 28, 2012 10:54 AM   in reply to DA-Design

    @DA-Design :

     

    1. Are you paid by Adobe or an employee ?

    2. Read the title of the discussion : it's about the difference in price between Europe and the US, not about the Creative Cloud being a better deal than the buy-option

    3. People who pirate Adobe software will not appear on this thread : why would they. They couldn't care less about the price difference. But I guess that after seeing the difference in pricing, some people who are paying might shift to that group. I'm not, but that's me and I have a feeling that I'm becoming more and more an exception.

    4. What makes you think that all people use Adobe software to make money : ever heard about the enormous amount of amateurs that do something with images, movies or websites these days ?

    5. The fact that petrol or house prices are more or less expensive in Europe has nothing to do with this. I'm not going to explain something that obvious, since that would insult my and your intelligence.

     
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    Jul 28, 2012 11:42 AM   in reply to Patrick_N

    Nah I wouldn't charge them a lower hourly rate, but thats because I'm working under UK conditions, and paying UK costs.  If I were to go on a visa to the US for some reason where my costs are lower then it wouldn't be too difficult to lower my rate accordingly.  My rate is decided by the market I'm competing in.  Also, if they charged 5x the subscription rate then you would just buy the Master Collection instead.

     

    Yes I understand that it's a digital product and in the age of the internet that means country's borders don't come into play.  But by that same notion, why should I as a UK customer, earn more in relation to a US customer?  If I pay the same as a US customer, but I charge UK prices, which are higher, I would make more profit.  Then the shoe would be on the other foot with US customers saying they aren't making as much money from the software as UK customers and that is discrimination in pricing too.

     

    Anyway, I'm not here to argue, I'm just pointing out that it's not as bad as you think.  It costs a UK user more to subscribe, but a UK user should also make more money on average from the product by the fact they live in a high cost market.  In the end, the more of you that don't buy the software the better, as it lowers my competition.  I remember seeing a comment earlier on a news item to do with creative cloud that went along the lines of:

     

    "Great, now anyone can be a designer "

     

    It should have an addition of "unless you live in the UK because theyre too cheap to realise how good a deal this is".  Software that I could only use at university or at work because I couldn't afford it I can now use at home (instead of GIMP and InkScape).  I'm genuinely starting to think most nay-sayers are on pirated copies, because that's the only reason why someone would be angry at such a low cost.  After all, wasn't someone saying Adobe Creative Suite was more expensive in the EU anyway before creative cloud in this very thread?

     
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    Jul 28, 2012 11:51 AM   in reply to Patrick WOU

    Seeing as you posted this before I'm going out Ill give you your answers:

     

    1. No, don't be silly.  The fact that that was your first thought above all others says a lot really.

    2. Maybe so, I came here because I wanted to see if there was a way to pay the US price (I'm self-employed, so I'll always try to save money where I can)

    3. Again maybe so, they would be on this thread to maybe find out if they could get a non-pirated version finally?  The point of this price difference actively making people get illegal copies is a bit silly too quite frankly.  If someone was of that disposition they probably weren't going to pay the £32 or whatever the exchange rate comes to anyway.

    4. If you don't intend to use an industry standard software to make money then what exactly is wrong with the open source software?  You can do many things for the web using open source software.  I've been making money from GIMP and InkScape for 3 years since I left university, because I know how to use them effectively.

    5. Yes I know what you're getting at there.  My point was merely that the UK is a more expensive place to live, while most of those extra costs are down to government tax rather than foreign countries seeing the UK as a cash cow, it still stands to reason that any business operating outside of the UK is going to use what the UK consumer expects to pay for any product or service, which is noticeably higher than the US.  Why shouldn't someone make as much money as they can?  Whether it's an individual or a company?

     
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    Jul 28, 2012 12:16 PM   in reply to DA-Design

    @DA-Design :

     

    3. There are different types of software pirates : the hardcore ones, which always pirate no matter the price and the ones that pirate when they feel that they are not treated fairly. The first group is hopeless, the last group is the one that shifts depending of the strategy of the sector or company.

     

    4. Exactly my point. Why should I give money to Adobe when I can get free products. I bought their products since I liked their products. I accepted the extra price because of the extra cost for getting the boxes to Europe and the translation. I'm no longer accepting that difference since we are now in a cloud world and downloading exactly the same product from the same servers.

     

    5. Adobe can try to make as much money as they want to. I'm voicing that I'm not cooperating anymore because of the difference in price. That's interesting information for Adobe to know. If they don't change their strategy, that's fine for me. If enough people do, they might even change their strategy.

     

    And by this, I rest my case.

     
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    Jul 28, 2012 10:51 PM   in reply to Patrick WOU

    I was excited about creative cloud at first and thought "I could live with those prices for some short term jobs, finally something I could afford" ...until I saw the European pricing. Next though was "what a joke, 'alternatives' it is then".

     

    So here's one who would be willing to pay a reasonable price, but seeing as I would be getting screwed over, not a chance.

     

    Adobe is, of course, free to put whatever pricing they want for their products, but they should know they're pushing people to alternative solutions due to unfair pricing (our salaries are less than US and living costs are higher). I just recently had a discussion with a handful of colleagues, and most of them said they would have bought PS if they could get the US pricing. None of them use PS now (we all use alternative solutions). Anecdotal evidence, I know, but this wasn't the first group who have said the same thing, and probably will not be the last.

     
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    Aug 25, 2012 3:13 PM   in reply to David__B

    Lol, man you really think I'm that stupid? "Cost of selling bla bla" I buy online, pay online, no cost ****WHATSOEVER****. NONE. You can't go lower in sales costs than ME, DOING ALL THE WORK. From marketing to the act of purchase. Now I want you to elaborate for me again, what was it that makes me more expensive customer?

     

    ADOBE IS PEEING IN MY BOWL OF CEREAL AND YOU WATCH IF I TAKE IT LIGHTLY.

     

    Lame excuses won't do; I have been offended by hinting that I'm a retard and don't know the exchange rates of currencies and propably won't notice. Come on! Discrimination? Definately. Bold, greedy, discrimination.

     
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    Aug 25, 2012 3:15 PM   in reply to JSalmela

    Oh yeah and BTW where is the Adobe staff reply? This is how much they care to do business? Oh yeah, forgot they're pretty faceless when it's about their monopoly but when it's their freaking seminar the tweets are like I'm getting them from my best friends.

     
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    Aug 25, 2012 3:21 PM   in reply to JSalmela

    @DA-Design

     

    A bit of a stockholm syndrome there or what the heck is wrong with you? It's internet nowdays, it's not like Rufus Deuchler is gonna walk to my door and hand my copy to me. As euro user I expect to pay more? DO I? YOU REALLY THINK SO?

     
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    Aug 25, 2012 3:23 PM   in reply to Maccara

    I'd like to know which alternatives are you using?

     
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    Aug 25, 2012 4:14 PM   in reply to JSalmela

    GIMP mostly.

     
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    Aug 26, 2012 9:05 AM   in reply to JSalmela

    @JSalmela

    My understanding of David__B's vague attempts at explaining and rationalizing his employer's practices was not so much that the costs of doing buisness in Europe (allowing you to download a file) is higher for Adobe. If I got him right, they actually have the audacity to suggest that the cost of doing business in Europe in general is higher for you than than for the folks in the US of A and therefore you should have already gotten used to being ripped of and happily hand your "European-tax" over to the behemoth. That's how I got this which, needless to say, only makes it worse and sadder.

     
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    Aug 26, 2012 9:13 AM   in reply to Zbig T.

    There are other costs of doing business in the European Union other than just the cost of translation and the shipping cost to get a bunch of plastic discs over there. To act like downloadable delivery suddenly makes those other costs go away isn't going to make it so.

     

    Adobe is a US company. That means the cost of doing business here is already rolled

    into every product they sell everywhere in the world. When they choose to serve another market, they'll need to recoup the costs of doing business there as well.

     

    There are taxes to be paid, support personnel to be paid, infrastructure for downloadable content to be built. All that stuff isn't free. They could skimp on it, but then you'd be on here shouting at them for crappy support or the fact that it takes 24 hours to download CS6.

     

    The truth is, the price is what it is and the best way to fight it isn't complaining on here, it's to not buy the product. I'm guessing the number who consider CC reasonable even at the EU price number far greater than the vocal minority on here. While that sucks if you don't agree, the market will speak and that's what Adobe will listen to.

     
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    Aug 26, 2012 12:16 PM   in reply to jbregar

    jbregar wrote:

     

    There are other costs of doing business in the European Union other than just the cost of translation and the shipping cost to get a bunch of plastic discs over there. To act like downloadable delivery suddenly makes those other costs go away isn't going to make it so.

     

    Adobe is a US company. That means the cost of doing business here is already rolled

    into every product they sell everywhere in the world. When they choose to serve another market, they'll need to recoup the costs of doing business there as well.

     

    There are taxes to be paid, support personnel to be paid, infrastructure for downloadable content to be built. All that stuff isn't free. They could skimp on it, but then you'd be on here shouting at them for crappy support or the fact that it takes 24 hours to download CS6.

    1. What taxes exactly are there for Adobe to pay? I'm really curious, please enlighten me (no, really).
    2. I'm perfectly fine with English-speaking support, thank you.
    3. The infrastructure is provided by Amazon, Akamai and possibly other major content-providing players. There are no Adobe guys being sent by plane with servers to deploy: one under the Eiffel's tower, another by the Brandenburg Gate, etc., you know? And here's the kicker: internet packets actually do cross and don't really care about country boundaries! Who knew?! I've just done a quick geo-lookup against two IPs my Adobe Application Manager connects to. One is from Washington, another one from Massachusetts. Those were both US states last time I checked. But don't be sad - this whole internet thing got me confused too at first.

    jbregar wrote:

     

    The truth is, the price is what it is and the best way to fight it isn't complaining on here, it's to not buy the product. I'm guessing the number who consider CC reasonable even at the EU price number far greater than the vocal minority on here. While that sucks if you don't agree, the market will speak and that's what Adobe will listen to.

    And guess what, I'm doing exactly that - not buying the product. And your point is? "It sucks that I don't agree"? Did I hurt your personal feelings? What is the real point for your... ekhm... "contribution"?

     
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  • Currently Being Moderated
    Oct 17, 2012 6:48 AM   in reply to Zbig T.

    I totally agree with the sentiment voiced here...I too was going to get Creative Cloud but the rip-off between what we pay in the UK compared with the USA price told me one thing and one thing only;  "Adobe's attitude to their non-USA customers sucks."

     

    I decided against being ripped-off - I hope you continue to be successful in the USA (ONLY).

     
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  • Currently Being Moderated
    Oct 22, 2012 12:44 PM   in reply to David__B

    Currently the UK price is exactly 150% of the US price. I know there are tax discrepancies but this difference is unacceptable and I will not be subscribing to the Creative Cloud. I have used adobe products for years and have always bought downloads whenever possible. I have never engaged with any retailer about adobe products, and the argument about retail costs simply does not apply to the cloud.

    This is simple rip off and Adobe should be ashamed of themselves.

     
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    Oct 22, 2012 5:30 PM   in reply to marielouphot

    Why should a business be ashamed of a pricing strategy? You are not entitled to any product at the price you think is fair. If you feel Creative Cloud is too expensive, it's just as much your right not to purchase the product as it is Adobe's right to strucutre thier prices the way they feel maximizes profits.

     

    Too many people get emotional about this sort of stuff. No one should feel 'ashamed' here.

     
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    Oct 22, 2012 6:40 PM   in reply to XeosCreative

    You are very much missing the point Xeos and your attitude simply encourages large business to continue to discriminate under the guise of achieving business outcomes - maximising profit. Of course that's why businesses exist, however it's the unethical targetting of customer groups - in this case, by geographical location - that makes people angry and emotional.

     

    Many of our personal levels of honesty, integrity and ethics are compromised by the catchcry of 'doing business'. Would people with your views feel the same if Adobe (and other US multinational businesses) chose instead to discriminate (price-gouge) by charging black-skinned people more than white, muslims more than christians, females more than males ????    No ..... I didn't think so.

     

    No-one believes Adobe's claim that their costs are higher everywhere other than the US, to the tune of up to 50% !

     

    They unethically discriminate against non-US customers and they should be ashamed.

     
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    Oct 22, 2012 11:40 PM   in reply to XeosCreative

    A non emotional response will be to create a real alternative to adobe's products.

    Sure I wont hesitate to leave Adobe as soon as something credible is available.

    It wont be emotional, just as stupidly rational as the justifications we can read here.

     

    By the way. If this response should arise, its the now so loyal employes of Adobe that will be in trouble, not theire shareholders. So I hope that at least internaly you ring some bells!

    Well the European aristocraty wasn't ashamed either. As far as I know very few is left of them...

    How about economical, political and ethical studies that take in account that emotions aren't regretable flaws of human nature but one of its essential elements.

    Astonishingly enough its a fact that didn't escape the marketing theory.

     

    And thanks to gregkeo, whose points I share entirely.

     
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    Oct 23, 2012 8:27 AM   in reply to JSalmela

    Had to come back after seeing some of the nonsense sitting in my inbox (i finally decided to open them up and see after several months).

     

    Ok, let me just start by saying I have Adobe Creative Cloud and am extremely happy with it!

     

    Now then let's address some points shall we?

     

    Price difference.  This isn't so much to do with currency exchange rather than the power of a currency in its OWN country.  I tried to explain this before, and granted there is an element of Adobe adding extra to make some more profit but I don't see anything wrong with that, as long as it isn't ludicrous which in my opinion, it isn't.  Just because Adobe operates as a multinational company doesn't mean all of its consumers are only operating within their own countries.  If I was to get an American customer, my prices would seem outlandishly high to them due to the cost of living in the UK being higher, this is a natural thing occuring.  Now while in reverse, I should technically get the software cheaper, Adobe doesn't operate exclusively from the US, they have offices and employees in a lot of countries, the UK being one of them and those overheads have to be accounted for.  How Adobe goes about doing this is beyond me but it may go someway to alleviating the rage flying around at the moment.

     

    Other Software.  There is plenty of Open Source software out there to get you started if you think that this is too expensive for you to buy.  I've used Gimp & InkScape for a number of years and they were able to do the job, though it took a bit more nouse than using Adobe Software, but you get what you pay for really.

     

    I could go on and I may come back to add more points to this proverbial Hornet's nest, but as of right now I have to get back to work

     

    In conclusion though,  moaning about how expensive Creative Cloud is when it costs a tiny fraction of the only other option Creative Suite stinks of hypocracy.  You're all here because you have used Adobe Software in the past or even currently, you've posted on this forum because you actually really want Creative Cloud but are not sure whether to invest or not.  You moan about the price difference between the US and Europe because you're looking for an excuse that blame's someone other than yourself for not taking a step further in your design career.

     

    Seriously, it's that obvious!  No one posts an angry comment about a product unless they either want to buy it and can't, or have bought it and were unsatisfied.

     

    As a final note, I've made nearly £500 from using Creative Cloud since I bought it 2-3 months back.  Not enough to pay the bills by itself but considering I have a full-time designer job on top of that it's some of the easiest money I've ever made.  Thanks Adobe!

     
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    Oct 23, 2012 9:19 AM   in reply to DA-Design

    DA-Design wrote:

     

    Seriously, it's that obvious!  No one posts an angry comment about a product unless they either want to buy it and can't, or have bought it and were unsatisfied.

     

    No, it's not that obvious and I think you're missing the point.  It's a matter of principle...

    I am a wealthy software consultant.  The cost of Creative Cloud is small fry to me, especially since I could charge it to my company and hence it's tax deductable.  I was about to subscribe to Creative Cloud but as soon as I logged in the price went from $50 to £47 - it was blatantly obvious I was being asked to pay more in the UK for *exactly* the same product as the USA customers. 

     

    In the past companies have been able to do that because of shipping charges etc. but (thankfully) with online products (such as cloud based products) it's more obvious when a company is just charging you more because they feel they can.

     

    If you think the limited infrastructure necessary to provide Creative Cloud in the UK is 50% more than it is in the USA then you're living in your own Cloud Cuckoo-Land.

     

    So that then leave your other "explanation" as to why Adobe can charge the inflated price to European customers - apparently we can afford it?  The average income in the UK is actually lower than the USA average income.  If the cost of living in Europe is more expensive than the USA it is only because we allow companies like Adobe to rip us off.

    I've recently subscribed to an online training site.  The USA customer charge was $299 per year.  The UK customer charge was, also, $299.  Not all companies charge what they feel they can get away with.

     

    You're a professional designer hence it makes perfect financial sense to you, because a) you have to have the product and b) it's still cheaper than buying the full product and c) you earn money from using it (as you've stated) hence it's a no-brainer for you.

    For those of us who are not professional designers being ripped-off is an issue and we chose to find alternatives.

     
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    Oct 23, 2012 9:23 AM   in reply to DA-Design

    Well I guess DA-Design can add thoughtless arrogance to his design skills! He entirely misses (chooses to miss?) the point that most European subscribers need no European based support, they are happy to pay in US Dollars and deal exclusively with the US vendor for support and updates. This is the way many early adopters organised their purchases before vendors opened overseas offices and added layers of management. The cost of doing Internet business differs little no matter where the supplier and customer are located, with the exception of VAT/Sales tax, which can be a moot point.

     

    I deal with Cisco in the US, I deal with SAP in Germany, why should I have to deal with Adobe in Britain? What does Britain bring to the party apart from additional cost? A few seminars that I can watch online? If I pay for the Cloud subscription with a US issued card, then I pay US prices (I might have to use a US proxy, but if you are involved enough in this business to need Adobe product then you'll know all about that).

     

    DA-Design's final rant about looking for excuses rather than blaming one self for not taking one's design career further, makes no sense and is an arrogant assumption on his part.

     
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    Oct 23, 2012 9:47 AM   in reply to RobinSTC

    You all realize you can just not buy the product, right? Maybe if you're REALLY pissed off, you could email or call someone at Adobe who is actually in charge of pricing this stuff and express your displeasure.

     

    The bottom line is Adobe charges more for Creative Cloud in Europe than they do in the United States. Mercedes charges more for their cars in the United States than they do Germany (last time I checked). Price discrimination across borders has always and will always occur. Microsoft charges more for Windows in the US than they do in a third-world country too. This isn't an Adobe issue alone.

     

    If I felt ripped off by Merc's or Microsoft's or Adobes policies here in the US or anywhere else, I'd simply not buy the product (if it was non-essential to my business and/or out of my price range). If the product was essential to my business, I'd purchase it as a business expense as long as it was financially-feasible. If my business margins are so thin that I can't afford the extra mark up then maybe I should not be in business.

     

    Unleashing my wrath on the subscribers to this thread (it emails everyone who's replied here every time you reply unless they unsubscribe) is both completely ineffective, it's kind of rude. I'm guessing with the ranty tone of this thread, Adobe's long-since put it in the ignore bin.

     
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    Oct 23, 2012 10:24 AM   in reply to jbregar

    So —let me get this straight— anyone who has the temerity to think the current pricing structure is unreasonable should just STFU so people who can't figure out the "Stop email notifications" link can have a cleaner inbox?

     

    If I think Adobe's UK pricing is unreasonable and I'd like to let Adobe know about my opinion, where would you suggest I say this so your delicate sensibilities are not offended? Adding my support to a prominent thread on their discussion forums may not be ideal, but probably carries a little more weight than a personal email to some anonymous support bod. Customer opinion may often be ignored, but it is sometimes taken into account - it can be a worthwhile exercise.

     

    I also have Creative Cloud and I'm happy with it. I can also afford it in my business overhead. None of which is at all relevant to whether I think the UK markup is reasonable or not. I could afford it and be happy with the product if the markup was 5 times as much - the specific price is not the point. The point is the difference between regional prices is markedly larger than any economic considerations would explain and it seems like they're taking the piss.

     

    If you have no problem with being shafted based on your region then fine, don't subscribe to this thread.

     
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