Editor's Note: This is one of a continuing series of interviews with notables in the creative industry. This week, we talk with Michael Clawson – Designer, photographer, author.


#1 What is your primary job title?

Chief Fish, Big Fish Creations


#2 Who or what inspires you?

Life, and learning new things


#3 What do you think about when alone in your car?

That I'm really driving a Lamborghini


#4 Share a life lesson you learned?

Always appreciate people you love. One day, you may lose them.

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#5 Favorite period of history?



#6 What projects are you working on right now?

Branding and Economic Development


#7 Describe your personal style.

I prefer to go with the flow, being inspired by the moment. Yet in my mind, I usually see the solution to the creative problem.


#8 What tech tools do you use in your work?

Mostly Adobe products, mixed with Apple and third-party iOS apps


#9 When did you know you'd found your calling?

When I was in second grade, I wrote my first poem and later performed it in a talent contest. Creativity has been my calling ever since.


#10 What's your super power?

In times of stress, I can lift 100 tons of air.


#11 Peanut Butter: Creamy or Chunky?

Creamy Jif. Or is that Creamy Gif? Hmmmmm.

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#12 What makes you happy?



#13 What do you do to relax?

Play music. Watch TV. Read. Oh, and sleep.


#14 Your place of birth?

Salt Lake City, Utah


#15 Favorite artist or art movement?

Picasso, Cubism


#16 Share a funny moment from your career?

During a job interview, my future boss reviewed my resume and said: "You know, you're not gonna get more money than me."


#17 Color of the car you drive?



#18 Any new skills you'd like to learn?

Underwater basket weaving. It's a life goal.


#19 How do you get your news?

80% internet, 20% TV


#20 Advice to other creatives?

Be humble, funny, and have a great sense of humor. Always accept criticism as a learning experience. Be open to change.