This is almost too bad to be believable, but the people involved say it is for real.
The family basically paid a 'professional' photographer $250 to take some family portraits, which turned out to be what they considered ruined by shadows on the faces
When challenged, the photographer said that 'Her professor had not taught her how to retouch photos'. Eight months, and countless YouTube tutorials later, the photographer supplied these 'improved' images.
Check out the Bored Panda link above for lots more nightmare inducing retouched pictures. 
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It appears to be real Dave
https://www.facebook.com/pam.richardcoones
The family are being incredibly good sports about it, which is commendable. All too often a situation like this would result in the Photographer being sued for her house, car, and 50% of her earnings for the rest of her life. People can be unbelievably cruel.
It didn't take long for the Memes to appear. And pretty funny as well.
https://forums.adobe.com/people/D+Fosse wrote
Actually I think the typography is as bad as the image there People always make jokes about Comic Sans, but Impact is much, much worse. And what's with the outlining? yeeech...
Memes have always been like that, D. The font looks off here, though. Impact doesn't look like that when I use it. >.>
As to the original story, I'm laughing so hard. (Everyone should go to the link to see more images of comedy-horror.) Seriously, I'm an enthusiast and I know never to shoot a portrait in direct sun. Either go to an area where there's shade or use a diffuser off-camera. lol
ON EDIT: Other solutions: Fill flash, reflector...so that's now four solutions I could think of. xD
I'm starting to have doubts about its veracity now. After looking in to who the photographer was, (Lesa Hall Photography) and finding talk of lawyers and accusations of it being a marketing ploy, it is looking more and more like 'fake news'. Indeed, if you check Lesa's Facebook page (the above hyperlink), she is not wasting the opportunity to monetarise her fifteen minutes of fame, and at the very least laugh it off as a deliberate joke.
She'll probably get a nice hand out from SnapChat so they can build the look into their funny faces app, and she is actually talking about running workshops on how to create her 'look'.
Woah. Hold on. A bit more reading and it now looks I was taken in by a fake Facebook account. 
Dag, horses for courses. I suspect that most fonts are designed with a particular use in mind, although Impact came into being well before we had the Internet, yet alone memes. Sites like Fonts-in-Use are interesting and present a view about where a particular font would work. I use Comic variations in speech bubbles when the context is right, and I would never be influenced by what the hordes consider to be a bad font.
Mind you, I have always hated Impact. It's condensed to within an inch of its life, and then the memers add an outside stroke that turns counters into black lines. But that's how it works best IMHO. I have reduced kerning to -10 here, because it looks horible when you have white space between the characters in this case. It works better still when you make the Type layer into a Shape so you can have sharp corners on the stroke.
The funny thing it, I am looking at the words below, and my mind is telling me that this so right for memes — although I believe they use all upper case.
this is very crappy, but it's good for new memes
I guess she seen the article about the old woman that touched up the fresco and mistook it for a tutorial 
Elderly woman destroys 19th-century fresco with DIY restoration - Telegraph
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