Adobe Summit 2019 | L744 - The Dynamic Duo: Bring Your Audience Manager and Analytics Data Together
Lab Details
Get a new lens into your customers and their behaviors by bringing Adobe Audience Manager segments into Adobe Analytics. Combine acquired and owned datasets in Adobe Audience Manager with user behavioral data and existing reporting in Adobe Analytics. We’ll explore data-flow enablement and configuration options, from quick start to customizable setup. Dive into how to get the most value of your audience data in the Adobe Analytics workspace. Learn about:
Highlights:
- Enabling Adobe Audience Manager and Adobe Analytics integration via server-side forwarding
- Maximizing audience flow with an Adobe Audience manager configuration
- Using audience data in Adobe Analytics
Speaker(s)
Doug Moore, Technical Marketing Engineer, Experience Cloud, Adobe
Rares Vlasceanu, Project Lead, Software Development , Adobe
Session Length
1h 30m
Catalog Link
Experience League Intelligent Guidance | Adobe
Q&A
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