Help Identiying a Font

[_Mike_Petty_]

I am doing some video work for a client and need to do some work their logo. Problem is they have no idea what the face is...nor does their agency (who are too lazy to do what I am tryng to do).

So...can anyone perhaps help me ID the font used in the CHANCE MORGAN logo at this URL
http://www.chancemorgan.com/

I would really appreciate it. Thanks

MP

[_Lewis_Kirk_]

Just for reference, http://www.identifont.com/ is a great tool for identifying fonts. It tells me that the font is Gothic 725 Black. A Bitstream font.

[Thomas Phinney]

Gothic 725 is better known as Akzidenz Grotesk. It's the typeface that later inspired Helvetica, although I for one prefer the original.

T