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You have it correct. You only need RoboHelp Server if you want to publish WebHelp or FlashHelp Pro.
All you need to tell your developer is that basic WebHelp or FlashHelp behave identically to standard web pages. So no special licensing is required.
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Wait, I just want to confirm: You only need RoboHelp Server if you want to publish WebHelp Pro or FlashHelp Pro.
To clarify Rick's comment. You only need RoboHelp Server to publish WebHelp Pro or FlashHelp Pro.
The "Pro" outputs are strictly to accommodate the special RoboHelp Server needs.
Thank you, both of you!