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Was the logo/image created in Illustrator? If not, if it's truly a raster image, then Photoshop is going to give you some better options: But, if you're determined to do this in Illustrator, here is ONE of MANY ways to do this:
- Below, let's pretend that Jamminy Crocket (no relation to a popular, nearly identical look-alike) is your logo image.
- Create a new path that traces the logo.
- Ctrl-X the traced path.
- Then, in the Transparency palette, double-click to the left of the thumbnail of the image, in the empty space.
- A black opacity mask square will appear.
- Cmd+Shft+V the traced path into the opacity mask thumnail - make sure the fill is 100% White.
- TEDIOUS WORK
- You'll notice that your Layers Panel now shows your Opacity Mask layers.
- You can continue to add path/shapes to this mask to reveal (white) or hide (black) the image.
- To get back to your normal layers, click on the left thumnail and you will return back to your normal document editing mode.
- CMD+SHFT+OPT+S to Save for Web and choose PNG or GIF with Preserve Transparency checked.