6 Replies Latest reply: Apr 14, 2012 9:19 AM by Vaunn RSS

    How did they do that? Stella McCartney interactive iPad ad

    Vaunn Community Member

      Hi all,


      Does anyone know how Meri Media created the Stella McCartney interactive advertisement for tablet devices: as first seen in POST Gravity? Video of ad available here


      I showed my first year creative media students, who are creating their own iPad magazine aps, POST and they were blown away - then had to admit my ignorance when they started asking questions.

      Any face-saving insight would be greatly appreciated. I'm not even going to go near the infra-red wireframe technology used on the cover.


      Thanks in advance.