Bulleted lists in a Custom Field for products

A customer wants products with a bulleted list separate of the product description (to be able to place it on another section of the Large Product Display.) My solution was to place the information in one of the 4 custom fields, like so:

<ul><li>Excellent performance and durability.</li><li> Top-quality design.</li><li> Made of 100% leather.</li></ul>

I know this to work in HTML, but the bullets do not display in BC. The items break into lines, but no bullets.

Can it be done in a custom field, or is placing the bullet list in the description the only way BC can read the HTML code?

Chuck