the type looks like Times New Roman Font. If you just follow the tutorial listed below, it lays out nicely. you would just want to omit the gradient and some effects that they do in the tutorial, to match the one you want above. it is going to involve both Dreamweaver and Photoshop.
Creating rollover images:
watch this video:
The font looks like an Eric Gill creation. Here are two which are very similar, but your examples look a little heavier.
Use the Eyedropper Tool (I) to sample the colour in your examples.
Conroy's got good info, but by the way, if you ever want to match a font, a good free web resource to match a font in an image is: www.whatthefont.com
I don't know whether it would do a good job with this font, but whenever I'm looking for a font I go there.
Conroy are you just that familiar with fonts, or do you have a secret font matching resource you use?