Some Full Creative Cloud subscribers get 'Activate App' prompt while trying to download the App (Developer.ipa or distribution.zip) from DPS App Builder.
Follow this Help document to resolve the issue: http://helpx.adobe.com/digital-publishing-suite/kb/dps-ccm-users-get-activate.html
Note : Only Full Creative Cloud Subscribers have access to DPS with creative cloud, Single App/product subscribers do not get DPS with their subscription.