One way to approach it (and this may very well not be the
best...or even an ideal way to do it), is to dynamically generate a
META tag in your head section for refresh.
Something like:
<cfparam name="URL.startRow" type="numeric"
default="1"/>
<cfif URL.startRow GT 1>
<cfset startRow = startRow + 10/>
</cfif>
<cfoutput>
<meta http-equiv="refresh" content="10;
url=http://www.yoururl.com/yourpage.cfm?startRow=#startRow#" />
</cfoutput>
<cfquery.../>
...content output
Again, this is probably not ideal but might get you going in
the direction you wish.
Hope it helps.