0 Replies Latest reply: Feb 26, 2014 9:53 PM by Pebble Design RSS

    100% Bounce Rate Issue on Web Apps in Google Analytics

    Pebble Design Community Member
    Pebble Design Feb 26, 2014 9:53 PM

      Hi, we've noticed that across all BC sites, most web app items are reporting a highly inflated bounce rate, which increases the overall bounce rate of the site. This is happening on some pages also, but the biggest concern is web apps. We would like to know if anybody else is experiencing this issue. I've checked some other sites not on BC and the same issue isn't happening near as much.

       

      Screenshots below are taken from the Analytics account of http://www.beautifulaccommodation.com. If you check the code you will notice that it is running Cloudflare, however this has only very recently been installed, and the issue exists on all BC sites, Cloudflare or no.

       

      bounce1.png

       

      This screenshot shows an overview of some properties. As you can see, the bounce rate is at 100%. If you look at the first property on the list as an example, you can clearly see that there are 169 pageviews, with an average time of 00:56 on page and an exit rate of 13.61%. These stats to me look great, so why is the bounce rate at 100%? This is not possible. I haven't included a screenshot of all properties because there are hundreds, but the bounce rate remains quite high across all web app items, and at the bottom of the scale some properties drop to have a 0% bounce rate.

       

      bounce2.png

       

      This next screenshot shows a detailed view of the first property. You can see that the bounce rate is either at 0%, or 100%, no inbetween - which is the case with most web app items. The bounce rate should vary each day. I also find it strange that a flat bounce rate of 0% with a few spikes of 100% can result in a 100% bounce rate.

       

      Keep in mind that this is not an isolated issue, and it happening across every one of our 100+ BC sites. And this is not a new thing, I've noticed it for years but a client has now raising concerns and it would be nice to find out why it's happening.

       

      On another site that we redesigned last year, we added many more web apps for the client to use. Checking the stats however, there is a huge increase in bounce rate between the old and new sites - I'm guessing from the increase in web apps used.

       

      So... what's the go?

       

      Cheers,

      Klaye