2 Replies Latest reply: Aug 5, 2014 5:20 PM by jemma c RSS

    Email personalization does not work with no first name

    Flat Creek Digital Community Member

      In Business Catalyst, if you insert the tag { tag_recipientfirstname}, the tooltip on this feature advises that "First name of the recipient (replaces with 'Friend' if first name is empty)".

       

      This is false advertising.

       

      It does not replace with 'Friend', it just leaves it blank.

       

      Obviously, this is a major problem when trying to send out personalized emails, and doesn't help us make the case for a client to use Business Catalyst instead of MailChimp, iContact, or any of dozens of other email tools that reliably provide this simple, simple feature.

       

      When can we expect this simple, basic feature to function as advertised?