Why does Adobe send reading logs back to Adobe in the clear?

[jasquibb]

See the articles at:

Adobe’s e-book reader sends your reading logs back to Adobe—in plain text | Ars Technica

http://the-digital-reader.com/2014/10/06/adobe-spying-users-collecting-data-ebook-libraries/#.VDQhI_...

Please provide fixes for this soon.

[tinfoilhat]

I too would like an answer to this