How can I make a web app that exists in a product page template, but displays data that varies from product to product?

I am trying to make a web app that displays different educational features for toys. I have all of the categories laid out and ready to go.  They're are supposed to go in that tabbed section, which exists on the module template for individual large product view.  I am unable to find a way to display different educational features on different product pages.  Is there a way I can do this?